MKT 4028BED
MKT 4028BED |
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MARKETING IN ACTION |
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Course Coordinator:
Dr Tian Vane Ing, BBA, MPhil, PhD (CUHK)
Aims
The course aims to prepare students to demonstrate systematic knowledge and understanding of marketing communications, theory and practice as well as approaches to marketing research. Students will stay up to date with developments in the marketing discipline and relevant wider societal trends and demonstrate critical understanding of responsible and ethical issues in marketing.
Contents
The course covers the following topics:
Learning support
There will be four two-hour online lectures, 16 one-hour online surgeries and two six-hour compulsory in-person day schools.
The dates for the compulsory in-person day school(s) are as follows:
| Session | Date |
| 1 | 21 September or 22 September 2024 (Saturday or Sunday) |
| 2 | 26 October or 27 October 2024 (Saturday or Sunday) |
The timetable displayed above is provisional and is subject to change without prior notice. You should check the confirmed timetable via MyHKMU of the HKMU website (Current Students) before the term starts.
Assessment
There are one assignment, two application-based assessment exercises and one examination. Assignments should be prepared with Microsoft Word and submitted to Turnitin for plagiarism checking via the Online Learning Environment (OLE).
Equipment
Students will need access to a personal computer with an Internet connection.
Set book(s)
There are no set books for this course. Online study materials will be provided.
