Strategy

Course Coordinator: Dr Jimmy Chan, Teacher's Certificate (SRBCE); PCBA, MBA, DBA (HKMU)

Course Developers: Dr Anthony Ko, HKMU; Samuel Chan, Consultant; and Roy Chik Kwok-on, Consultant

Aims
This course aims to help students learn the key concepts in strategy and to apply these concepts in real business situations for effective strategic management.

Contents
The course covers the following topics:

• Core issues and analytical framework of strategic management
• The external environment and industry evolution
• Internal environment and strategy implementation
• Resources, capabilities and sustainable competitive advantage
• Strategic positioning and managing customers
• Strategy, tactics, games and business warfare
• Corporate strategy
• International strategy
• Leadership and governance
• The value of strategic management

Learning support
There will be eleven two-hour tutorials.

Assessment
There are three assignments and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).

Setbook(s)
Hill, C W L, Schilling, M A and Jones, G R (2020) Strategic Management: Theory & Cases: An Integrated Approach, 13th edn, Cengage Learning.