Advanced Electronic Commerce

Course Coordinator: Dr Nigel Leung, BA (Ji Nan); MSc, PhD (Aberstwyth)

Course Developers: Dr Jerry Gao; Dr Lee Chang, Consultants; Prof. Richard T Watson; Thilini Ariyachandra; and Dr Assafa Endeshaw, Nanyang Technological University, Singapore

Advisory prerequisite(s)
You are advised to have already studied BIS B322.

Aims
This course aims to provide learners with a concrete knowledge foundation on electronic commerce, state-of-the-art methods and supporting technologies. It develops in learners the capability of applying the knowledge and methods learned to the design and development of an electronic commerce system with well-defined solutions. In addition, it enables learners to identify, evaluate, and design alternative electronic commerce solutions and strategies for business organizations in order to increase effectiveness and competitive advantage.

Contents
This course covers the following topics:

• Electronic commerce overview

• Electronic commerce marketing strategies

• Marketing strategies and tools for electronic commerce

• Management of electronic commerce

• Payment systems for electronic commerce

• Security issues in electronic commerce I

• Security issues in electronic commerce II

• Electronic government

• Legal issues and laws on electronic commerce

• Future of electronic commerce

Learning support
There will be ten three-hour classes (each including an one-hour supplementary lecture and a two-hour tutorial) and one two-hour surgery.

Assessment
There are three assignments and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).

Online requirement
This course is supported by the Online Learning Environment (OLE). You can find the latest course information from the OLE. Through the OLE, you can communicate electronically with your tutor and the Course Coordinator as well as other students. Course materials are available in print form but you can also access them online. To access the OLE, students will need to have access to the Internet. The use of the OLE is required for the study of this course.

Equipment
You will need access to a Windows-based personal computer with an Internet connection.

Set book(s)
Turban, E, King, D, Lee, J, Liang, T and Turban, D (2012) Electronic Commerce 2012: A Managerial and Social Networks Perspective, 7th edn, Prentice Hall.