Business and Entrepreneurship Project

Course Coordinator: Teh Seng Chiao Gordon Roy, BSBA (HPU); GCert (VU, Melbourne); MBA (Strathclyde); MBRM (HKMU)

Aims
This course is designed to enhance students' skills in discovering new ideas, and transforming those ideas into a product or service that creates values for others in the context of new venture development.

Upon completion of this course, students should be able to:

• apply and synthesize theories, concepts and techniques rom functional areas of strategic management, finance, accounting, marketing, and operations management in the context of new venture development;
• demonstrate practical skills in researching, planning and developing a business plan for a new venture;
• write a business proposal; and
• communicate the ideas in a professional manner.

Contents
The course covers the following topics:

• Identifying a business idea
• Identifying the relevant theories and concepts for exploring and analysing the business idea
• Conducting preliminary research and analysis
• Refining and framing the business idea and develop a detailed work plan
• Conducting the investigation and analysis
• Developing marketing, operational and financial plans for the business idea
• Evaluating and refining the plans
• Writing a business proposal
• Preparing an oral presentation

Learning support
There will be a total of twelve hours of day school and six two-hour tutorials.

Assessment
There are five assignments. One of the assignments is a compulsory assignment, which takes the form of an oral presentation. Students must use word processing software (such as Microsoft Word) to prepare the written assignments, and submit the assignments via the Online Learning Environment (OLE).

Equipment
Students will need access to a personal computer with an Internet connection.

Set book(s)
There are no set books for this course.