International Business Management

IB B390

Course Guide

IB B390

Course Guide

International Business Management

Course Start Date

N/A

Course Level

N/A

Length in Terms

N/A

Credits

N/A

Language

N/A

Fees ($) (including lab fees)

N/A

Future Terms

Quota and Schedule

Course Start Date	Course Level	Length in Terms	Credits	Language	Fees ($) (including lab fees)	Future Terms
N/A	N/A	N/A	N/A	N/A	N/A

Quota and Schedule

Course Coordinator: Kevin Chu, BA (Hons) TESL (CityU of HK); PGCE (HKU); MSSc (CUHK); MSt (Cantab); FRSA; FRSPH

Aims
The course aims to provide students with an overview of the current global marketplace and the internationalization process of companies and their operations. It equips students with the knowledge and tools for analysing the international business environment and developing strategies for multinational companies. Furthermore, it introduces students to the challenges and issues emerging from the changing international business environment and their implications for international managers.

Contents
The course covers the following topics:

Globalization and cross-cultural business
National differences in political and economic environments
International trade and political economy of trade
Foreign direct investment and regional economic integration
International strategy and organization
Analysing international opportunities and selecting entry modes
International marketing
International human resources

Learning support
There will be ten two-hour live online tutorials and two two-hour live online surgeries.

Assessment
There are three assignments and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).

Set book(s)
A custom textbook will be provided.