MGT B399
MGT B399 |
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Management Policy and Strategy |
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Course Coordinator:
El Bouzidi Laila, BBA (AUI, Morocco), MBA (AUI, Morocco)
Course Developers:
Laila El Bouzidi, HKMU; Dr Henry Choi, HKMU; Dr Jimmy Chan, HKMU
The School will only accept enrolment for MGT B399 by (i) students of the following distance learning (DL) programmes: BBAACT / BBAACT1 / BBACA / BBACA1 / BBAHACT / BBAHACT1 / BBAHCA / BBAHCA1, or (ii) students who are approved to retake the DL course for the following face-to-face programmes: BBACAF / BBAHATJ / BBAHCGJ / BBAHPAJ. If students are studying in a programme other than the ones listed above (with original requirements including MGT B399/MGT B399F) and they haven't completed MGT B399 / MGT B399F / MGT B399X, please enrol for MGT B398/MGT B398F instead of MGT B399/MGT B399F.
本學院只會接受下列同學註冊MGT B399的申請：(i) 修讀遙距課程：BBAACT / BBAACT1 / BBACA / BBACA1 / BBAHACT / BBAHACT1 / BBAHCA / BBAHCA1，或，(ii) 獲批准重讀以完成相關面授課程：BBACAF / BBAHATJ / BBAHCGJ / BBAHPAJ。 假如同學並非修讀上述課程（而課程要求包含MGT B399/MGT B399F），以及同學尚未完成MGT B399/MGT B399F/MGT B399X，請報讀MGT B398/MGT B398F以取代MGT B399/MGT B399F。
Advisory prerequisite(s)
You are advised to have completed at least 60 credits in courses of the Lee Shau Kee School of Business and Administration.
Aims
This course aims to enhance students' ability to view business as an integrated whole. It provides students with an understanding of the factors that contribute to the long-term performance of a business, and introduces various tools and frameworks for strategic analysis and management. The course also helps students to better comprehend the ways that business entities can develop and maintain competitive advantages.
Contents
The course covers the following topics:
Learning support
There will be six two-hour tutorials.
Assessment
There are two assignments and one examination. Students must use word processing software (such as Microsoft Word) to prepare the assignments, and submit the assignments via the Online Learning Environment (OLE).
Set book(s)
The title of the custom textbook is MGT B399 Management Policy and Strategy. The chapters and cases are selected from the following textbook:
