Note: Enrolled students who cannot find their course here should click on the above link ‘Programme Regulations’.
This programme introduces students to the theoretical and practical aspects of marketing including marketing management, consumer behaviour, promotions management, services marketing, marketing strategy and marketing research.
Students pursuing this programme must successfully complete at least 120 credits as follows:
(a) 70 credits of compulsory courses:
Course code | Course title | Credits | Level |
|---|---|---|---|
ACT B210 | Introduction to Accounting |
10 |
Middle |
BIS B123 | Business Computing Applications
| 5 | Foundation |
BUS B103 | English and Communications for Business I | 5 | Foundation |
BUS B104 | English and Communications for Business II | 5 | Foundation |
BUS B273 | Quantitative Analysis for Business | 10 | Middle |
ECON A231 | Introduction to Microeconomics | 5 | Middle |
ECON A232 | Introduction to Macroeconomics | 5 | Middle |
FIN B280 | Introduction to Financial Management | 5 | Middle |
LAW B262 | Business Law I | 5 | Middle |
MGT B240 | Principles and Practices of Management
| 5 | Middle |
MGT B399 | Management Policy and Strategy | 5 | Higher |
MKT B250 | Introduction to Marketing
| 5 | Middle |
(b) 30 credits from courses within the Marketing concentration:
(c) an additional 20 credits, as necessary, from any English and/or Chinese Foundation, Middle or Higher level courses offered by the University.
For details of Professional Recognition, click here.
Undergraduate students taking the BBA programmes in English are recommended to begin their BBA studies with one of the School’s introductory courses such as BUS B103 English and Communications for Business I, BIS B123 Business Computing Applications.
They are then free to complete a general degree, or to specialize in a range of business disciplines.
Admissions & Enrolment Team (Distance Learning), Registry
Lee Shau Kee School of Business and Administration
