Note: Enrolled students who cannot find their course here should click on the above link ‘Programme Regulations’.
This pathway is not applicable to graduates of Associate of Business Administration of the University.
They should refer to the regular undergraduate programmes offered by the University.
| This pathway is not applicable to graduates of Associate of Business Administration of the University. They should refer to the regular undergraduate programmes offered by the University. |
This programme introduces students to the theoretical and practical aspects of marketing including marketing management, consumer behaviour, promotions management, services marketing, marketing strategy and marketing research.
Programme-specific entry requirement:
A recognized Associate Degree or Higher Diploma in a business-related area (or its equivalent).
Students pursuing this programme must successfully complete at least 40 credits as follows:
(a) 5 credits from Middle level courses:
Course code | Course title | Credits | Level |
|---|---|---|---|
ACT B210 | Introduction to Accounting |
10 |
Middle |
ECON A231 | Introduction to Microeconomics | 5 | Middle |
ECON A232 | Introduction to Macroeconomics | 5 | Middle |
FIN B280 | Introduction to Financial Management | 5 | Middle |
LAW B262 | Business Law I | 5 | Middle |
MGT B240 | Principles and Practices of Management
| 5 | Middle |
MKT B250 | Introduction to Marketing
| 5 | Middle |
(b) 5 credits from:
Course code | Course title | Credits | Level |
|---|---|---|---|
MGT B399 | Management Policy and Strategy | 5 | Higher |
(c) 30 credits from courses:
For details of Professional Recognition, click here.
Students taking the Bachelor of Business Administration in Marketing programme through pathway 1 are recommended to begin their studies with MKT B250.
Admissions & Enrolment Team (Distance Learning), Registry
Lee Shau Kee School of Business and Administration
