The Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management is a 4-year programme. The programme is designed to provide high quality education in theoretical and practical knowledge and skills in various aspects of global marketing and supply chain management for those who wish to pursue their careers as an analyst, manager or specialist in such departments as transportation, logistics, purchasing/procurement, warehousing and international trade.
Programme Intended Learning Outcomes (PILO)
1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
2. Critically evaluate issues and make informed judgements in view of the organisation's strategies as well as ethical considerations.
3. Make meaningful contributions as a leader and member in a team setting and communicate effectively.
4. Command knowledge of the practices and activities of key aspects of global marketing and supply chain management.
5. Integrate and apply advanced analytical skills to address issues and make business and marketing decisions related to supply chain management, especially those involved international operation.
6. Assimilate and synthesise new knowledge in marketing, logistics and supply chain, apply it to solve problems related to global marketing and supply chain management, and develop practical recommendations.
Maintained by: Admissions & Enrolment Office (Undergraduate)( regadmug@ouhk.edu.hk )
Modified Date: Feb 11, 2021
