Bachelor of Fine Arts with Honours in Imaging Design and Digital Art

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The IDDA programme aims to provide students with an articulated ground for imaging design and digital art with visual exploration. Students will gain in-depth knowledge and skills with conceptual frameworks in professional practices. They will be nurtured in an environment that opens to new ideas and creative possibilities. These provide graduates with competency in shaping the fast-changing nature of digital art within the contemporary context of imaging design.

 

Subjects of study include Imaging Design, Digital Art, Visual Communication, Studio Photography, Visual Narrative, Image Technology, Experimental Imaging & Video Art, Computational Art & Graphics, Typography & Information Design, Contemporary Photography, Administration & Management in Art & Design, Exhibition & Curatorship, Experience Design, Research Methodology in Art & Design, Installation Art, Expanded Images, Photography & Visual Culture, Future Art Composition & Ecosystems and Immersive Digital Art, etc. Facilities include a photography studio, a digital art lab, a film/TV production studio, a film editing laboratory, a surround sound mixing studio and an art studio.

 

With a Bachelor of Fine Arts with Honours in Imaging Design and Digital Art degree, students are well suited for a wide range of careers in the creative industries such as Imaging Design and Production, Art and Design Studio, Digital and Media Art, Exhibition and Curatorship, Experience Design, Photography Studio and Video Production as well as independent Visual Designer, Photographer and Videographer, etc.

 

Graduates of this programme could further study in Hong Kong or overseas for postgraduate degrees.