Graduates will be equipped as creative professionals for different types of future careers, including but not limited to professional writing, editing, new media, publishing, marketing & promotion, arts management, cultural & creative industries and civil service. Career opportunities such as art groups in public or private, non-profit cultural organizations, educational organizations are also available. Graduates of the programme may proceed to further MPhil and PhD studies in Hong Kong, mainland China or overseas. In the long term, the programme will prepare enrolled students with the skills for a great variety of future careers in the era of multi-media and creative industries.