Students entering distance learning programmes for the first time can register for courses with a total maximum registration value of 12 credit-units. For continuing students, the maximum registration value is 24 credit-units.
Before submitting the course registration, students should check the programme requirements of their study programme to ensure the courses they wish to select will be counted towards the award as fulfilling the graduation requirements. Students should also refer to the programme requirements regarding the credit-unit requirement for 1000-level, 3000-level and 4000-level courses in their entire programme of study. This includes all core course(s) and elective course(s).
While choosing an elective course, please check the lists of “Excluded Combination” and “Courses not to be taken again”. These lists provide information on courses that cannot be used towards a single award.
For details of the above information, please visit the Distance Learning Programme Admission webpage: https://admissions.hkmu.edu.hk/dl/
This programme helps students to develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, students will be equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills.
Students pursuing this programme must successfully complete at least 120 credit-units, of which no more than 30 credit-units shall be at 1000-level, at least 24 credit-units shall be at 3000-level and at least 24 credit-units shall be at 4000-level. Students are required to complete:
(a) 9 credit-units of University Core courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
UNI 1001ABW | University Core Values | 2 | 1000-level | |
UNI 1011ABW | Social Responsibilities | 1 | 1000-level | |
UNI 2001BEW | Effective Communication and Teamwork | 3 | 2000-level | |
UNI 3001BEW | ^ | Entrepreneurial Mindset and Leadership for Sustainability | 3 | 3000-level |
(b) 78 credit-units of Core courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
BUS 1000BED | An Introduction to Business and Management | 18 | 1000-level | |
BUS 1030BED | Making Your Learning Count | 6 | 1000-level | |
BUS 2007BED | Shaping Business Opportunities | 18 | 2000-level | |
BUS 2070BED | Communication Skills for Business and Management | 9 | 2000-level | |
BUS 3027BED | Creating Futures: Sustainable Enterprise and Innovation | 9 | 3000-level | |
MGT 4002BED | Strategic Management | 18 | 4000-level |
(c) 27 credit-units of Marketing Concentration courses:
Course code | Course title | Credit-units | Level | |
|---|---|---|---|---|
MKT 3006BED | Understanding Customers | 18 | 3000-level | |
MKT 4028BED | Marketing in Action | 9 | 4000-level |
(d) 6 credit-units, as necessary, from any English and/or Chinese 1000-level, 2000-level, 3000-level or 4000-level courses offered by the University. *
Note: Students who cannot find their course here should click on the above link “Programme Requirements”.
The programme structure displayed on this page is subject to updates and modifications without prior notice. Students admitted to the programme in different academic years (and terms) should refer to the “Programme Requirements” specific to their year of admission. In the event of any inconsistency or ambiguity between the programme structure and the “Programme Requirements”, the “Programme Requirements” shall take precedence.
^ New course, subject to final approval by the University for presentation but likely to be available.
* Students should not take more than 3-credit-units 1000-level elective course.
Undergraduate students taking the BBAHMM programme in English are recommended to begin their BBAHMM studies with BUS 1000BED An Introduction to Business and Management.
About Admission Procedures
Admissions & Enrolment Team (Distance Learning), Registry
About Programme
Lee Shau Kee School of Business and Administration
