Bachelor of Business Administration with Honours in Aviation Services Management

PROGRAMME CODE

JUPAS: JS9223
DIRECT APPLICATION: BBAHASMJ1

ENTRY

YEAR-1 ENTRY

STUDY DURATION

4-YEAR

MODE OF STUDY

FULL TIME,
FACE-TO-FACE

The programme prepares students for a career in the aviation industry, providing them with the theoretical knowledge, professional skillset and work experience necessary to take up management roles in the aviation service industry of Hong Kong.

The programme is offered in collaboration with Hong Kong International Aviation Academy (HKIAA). During the final year of study of this programme, students will attend simulation classes and gain on-site experiences at the HKIAA campus at the Hong Kong International Airport, and will have the opportunity to join internship arranged by HKIAA.

About The Programme

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation's strategies as well as ethical considerations.
  3. Reflect on new ways of thinking and make contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of aviation services management.
  5. Integrate and apply advanced analytical skills to address issues and make management decisions in aviation services planning and operations.
  6. Assimilate and synthesise new knowledge in aviation services management, apply it to solve problems, and develop practical recommendations.

Admission Requirements

Students shall have attained either

LEVEL 3 OR ABOVE

IN CHINESE LANGUAGE

LEVEL 3 OR ABOVE

IN ENGLISH LANGUAGE

LEVEL 2 OR ABOVE

IN MATHEMATICS

LEVEL 2 OR ABOVE

IN LIBERAL STUDIES

LEVEL 2 OR ABOVE

IN AN ELECTIVE SUBJECT

in the HKDSE OR an equivalent qualification

Programme Structure and Contents

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

YEAR 1
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2000BEF*
Integrated Business Foundation
24
General Education course #
3
Spring
BUS 2000BEF*
Integrated Business Foundation
24
General Education course #
3
YEAR 2
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2020BEF*
Integrated Business Functions
24
UNI 1001ABW
University Core Values
2
UNI 1011ABW
Social Responsibilities
1
Spring
BUS 2020BEF*
Integrated Business Functions
24
UNI 2001BEW
Effective Communication and Teamwork
3
YEAR 3
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
BUS 3068BEF
Business Issues and Ethics
3
UNI 3001BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
One Concentration Elective
3
One Business Elective
3
Spring
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
ASM 3018BEF
Aviation Ecosystem
3
BUS 4088BEF
Business Sustainability: Theory and Practice
3
MGT 4098BEF
Business Strategy
3
SCM 3071BEF
Logistics Management
3

YEAR 4

Term
Course Code
Course Title
No. of Credit-units
Autumn
ASM 3048BEF
Aviation Safety and Security
3
ASM 4028BEF
Passenger Handling Operations and Management
3
ASM 4038BEF
Aviation Cargo Operations and Management
3
ASM 4068BEF
Ground Handling Operations and Management
3
ASM 4078BEF
Smart Airport Management
3
Spring
ASM 3088BEF
Internship in Aviation
15

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

Suggested Study Plan

Course Code
Course Title
No. of Credit-units
ASM 3088BEF
Internship in Aviation
15
ASM 4098BEF
Applied Learning Project for Aviation
9
FIN 3086BEF
Financial Management
3
MGT 3042BEF
Training and Development
3
MGT 3045BEF
Organisational Behaviour
3
SCM 3072BEF
Operations Management
3
Course Code
Course Title
No. of Credit-units
DB 3047BEF
Digital Marketing
3
FIN 3075BEF
Banking Services
3
IB 3091BEF
International Business Environment
3
LAW 3062BEF
Business Law
3
MGT 3041BEF
Employee Relations and Employment Law
3
MKT 3063BEF
Consumer Behaviour
3
SPM 3013BEF
Learning in Sports and Recreation
3
TRM 3006BEF
Cultural Heritage Management
3
TRM 3010BEF
Tourism Planning and Policy
3
TRM 3012BEF
Responsible Tourism and Community Development
3
TRM 3013BEF
Customer Experience Management in Tourism and Hospitality
3

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates of this programme will be prepared to embark on a professional career in a wide range of areas or sectors in the aviation service industry. These include airfreight, aircraft leasing, aircraft maintenance, airlines, airport management, aviation security, passenger services, airline catering, business aviation, ground handling and ramp handling, etc.

During their study under this programme, students would gain a wide range of practical experiences through on-site study at the Hong Kong International Airport and internships arranged by HKIAA, giving them a head-start when joining the industry.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Some students will continue to study for a Postgraduate Diploma or master's degree in Air Transport Management, while others may choose to study further in the fields of business administration, global business and marketing, and logistics and supply chain management.

Student Activities Highlights

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

Enquiries

About Admission Procedures

About Programme