Bachelor of Business Administration with Honours in Sports and eSports Management
PROGRAMME CODE
BBAHSEMJS
ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
2-YEAR
MODE OF STUDY
FULL TIME,
FACE-TO-FACE
The programme provides a broad-based education in the management of organisations, facilities, and events in traditional sports as well as the fast-growing eSports industry. Students will gain exposure to theoretical knowledge from multiple business disciplines, while gaining extensive hands-on experience through the programme's Applied Learning Project.
Graduates of this programme would be able to demonstrate knowledge, skills and experience in athletic management as well as sports and eSports management. They would be able to produce practical management or marketing solutions for various organisations and operations related to sports and eSports.
Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:
An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognised by the University;
OR
An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognised by the University upon completion of a bridging programme offered by HKMU.
Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.
Students pursuing this programme are required to successfully complete at least 63 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.
In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.
Course Code | Course Title | No. of Credit-units |
|---|---|---|
BUS 3068BEF | Business Issues and Ethics | 3 |
BUS 4028BEF | Investigating Entrepreneurial Opportunities | 6 |
BUS 4088BEF | Business Sustainability: Theory and Practice | 3 |
MGT 4098BEF | Business Strategy | 3 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
SPM 3056BEF | eSports Ecosystem | 3 |
SPM 3057BEF | eSports Business Planning | 3 |
SPM 3058BEF | Game Design and Publishing | 3 |
SPM 3059BEF | eSports Broadcasting and Hosting | 3 |
SPM 4036BEF | Sports Coaching | 3 |
SPM 4037BEF | Psychosocial Aspects of Athletic Development | 3 |
SPM 4098BEF | Applied Learning Project for Sports | 9 |
No. of Credit-units | ||
|---|---|---|
Concentration Elective Courses | 9 | |
No. of Credit-units | ||
|---|---|---|
Business Elective Course | 3 | |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
UNI 1002ABW | University Core Values | 2 |
UNI 1012ABW | Social Responsibilities | 1 |
UNI 2002BEW | Effective Communication and Teamwork | 3 |
UNI 3002BEW | Entrepreneurial Mindset and Leadership for Sustainability | 3 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
GIP 300BEF | Global Immersion Programme (Undergraduate Year 3) | 0 |
GIP 400BEF | Global Immersion Programme (Undergraduate Year 4) | 0 |
# Students may be required to complete a bridging programme which consists of selected 1000- and/or 2000- level course(s) and/or a summer bridging course.
Course Code | Course Title | No. of Credit-units |
|---|---|---|
BUS 3098BEF | Business Internship | 6 |
DB 3047BEF | Digital Marketing | 3 |
MGT 4056BEF | Innovation Management | 3 |
SPM 3013BEF | Learning in Sports and Recreation | 3 |
SPM 3016BEF | Communication and Leadership in Sports and Fitness Organisations | 3 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
DB 4027BEF | Digital Transformation | 3 |
HPM 3009BEF | Theme Park Management | 3 |
HPM 4005BEF | Event Management | 3 |
IB 3091BEF | International Business Environment | 3 |
IB 3092BEF | Managing International Business | 3 |
IB 4061BEF | International Marketing | 3 |
IB 4097BEF | Global Issues in Management | 3 |
MGT 3041BEF | Employee Relations and Employment Law | 3 |
MGT 3044BEF | Theory and Design of Organisations | 3 |
MGT 3045BEF | Organisational Behaviour | 3 |
MGT 4042BEF | Contemporary Issues in Human Resource Management | 3 |
MKT 4077BEF | Brand Management | 3 |
SCM 3071BEF | Logistics Management | 3 |
SCM 3072BEF | Operations Management | 3 |
SCM 4071BEF | Integrated Supply Chain Management | 3 |
SPM 3015BEF | Recreation Facility Management | 3 |
TRM 3006BEF | Cultural Heritage Management | 3 |
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
For senior year entry students, UG-GIP comprises two non-credit-unit bearing courses: GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset.
*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
Career Prospects
Graduates can seek employment in both traditional sports and eSports industries. Organisations in the traditional sports industry that are looking to employ graduates with this qualification include national sports associations, non-government organisations, government departments, etc. A growing number of job openings can also be found in eSports organisations that participate in professional leagues, organise competitions, create livestream events, distribute their content on streaming platforms and/or provide advertising opportunities for other businesses.
Further Studies
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master's degrees in business- or sport-related areas.
About Admission Procedures
About Programme
