Bachelor of Business Administration with Honours in Aviation Services Management

PROGRAMME CODE

BBAHASMJS

ENTRY

SENIOR YEAR ENTRY

STUDY DURATION

2-YEAR

MODE OF STUDY

FULL TIME,
FACE-TO-FACE

The programme prepares students for a career in the aviation industry, providing them with the theoretical knowledge, professional skillset and work experience necessary to take up management roles in the aviation services industry of Hong Kong. The programme offers two concentrations: Management and Operations Concentration to provide students with a broad overview of management and operations of the aviation industry and Cadet Pilot Concentration to equip students with the necessary theoretical knowledge, professional skills, and experience to become cadet pilots and acquire a Commercial Pilot License (CPL).

The programme is offered in collaboration with Hong Kong International Aviation Academy (HKIAA). During the final year of study of this programme, students will attend classes and gain on-site experiences at the HKIAA campus at the Hong Kong International Airport, and will have the opportunity to join internship arranged by HKIAA. Students opting for Cadet Pilot Concentration will be offered Theoretical Knowledge Instruction (TKI), simulation and on-site activities at HKIAA campus. Flying Training will be arranged for students by HKIAA in California, the United States. For details regarding the Cadet Pilot Concentration, please refer to the “Important Notes about Cadet Pilot Concentration” section below.

About The Programme

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation's strategies as well as ethical considerations.
  3. Reflect on new ways of thinking and make contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of key aspects of aviation services management.
  5. Integrate and apply advanced analytical skills to address issues and make management decisions in aviation services planning and operations.
  6. Assimilate and synthesise new knowledge in aviation services management, apply it to solve problems, and develop practical recommendations.

Admission Requirements

Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:

An Associate Degree / Higher Diploma (or its equivalent) in a business or aviation management related discipline from a tertiary institution recognised by the University;

OR

An Associate Degree / Higher Diploma (or its equivalent) in a non-business or non-aviation management related area from a tertiary institution recognised by the University upon completion of a bridging programme offered by HKMU.

Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.

Programme Structure and Contents#

  • Management and Operations Concentration
  • Cadet Pilot Concentration

Students pursuing this programme are required to successfully complete at least 63 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

Core Courses
Course Code
Course Title
No. of Credit-units
BUS 3068BEF
Business Issues and Ethics
3
BUS 4028BEF
Investigating Entrepreneurial Opportunities
6
BUS 4088BEF
Business Sustainability: Theory and Practice
3
MGT 4098BEF
Business Strategy
3
ASM Core Courses
Course Code
Course Title
No. of Credit-units
ASM 3018BEF
Aviation Ecosystem
3
ASM 4038BEF
Aviation Cargo Operations and Management
3
ASM 4068BEF
Ground Handling Operations and Management
3
Concentration Core Courses
Course Code
Course Title
No. of Credit-units
ASM 3048BEF
Aviation Safety and Security
3
ASM 4028BEF
Passenger Handling Operations and Management
3
ASM 4078BEF
Smart Airport Management
3
SCM 3071BEF
Logistics Management
3
Experiential Learning Course
Concentration Elective Courses
No. of Credit-units
Experiential Learning Course
18
Concentration Elective Courses
University Core Courses
Course Code
Course Title
No. of Credit-units
UNI 1002ABW
University Core Values
2
UNI 1012ABW
Social Responsibilities
1
UNI 2002BEW
Effective Communication and Teamwork
3
UNI 3002BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
GIP Courses
Course Code
Course Title
No. of Credit-units
GIP 300BEF
Global Immersion Programme (Undergraduate Year 3)
0
GIP 400BEF
Global Immersion Programme (Undergraduate Year 4)
0

Students pursuing this programme are required to successfully complete at least 66 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

Core Courses
Course Code
Course Title
No. of Credit-units
BUS 3068BEF
Business Issues and Ethics
3
BUS 4028BEF
Investigating Entrepreneurial Opportunities
6
BUS 4088BEF
Business Sustainability: Theory and Practice
3
MGT 4098BEF
Business Strategy
3
ASM Core Courses
Course Code
Course Title
No. of Credit-units
ASM 3018BEF
Aviation Ecosystem
3
ASM 4038BEF
Aviation Cargo Operations and Management
3
ASM 4068BEF
Ground Handling Operations and Management
3
Concentration Core Courses
Course Code
Course Title
No. of Credit-units
ASM 3057BEF
Integrated Studies for Cadet Pilot (I)
9
ASM 4057BEF
Integrated Studies for Cadet Pilot (II)
9
Experiential Learning Course
Course Code
Course Title
No. of Credit-units
ASM 3088BEF
Internship in Aviation
15
University Core Courses
Course Code
Course Title
No. of Credit-units
UNI 1002ABW
University Core Values
2
UNI 1012ABW
Social Responsibilities
1
UNI 2002BEW
Effective Communication and Teamwork
3
UNI 3002BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
GIP Courses
Course Code
Course Title
No. of Credit-units
GIP 300BEF
Global Immersion Programme (Undergraduate Year 3)
0
GIP 400BEF
Global Immersion Programme (Undergraduate Year 4)
0

# Students may be required to complete a bridging programme which consists of selected 1000- and/or 2000- level course(s) and/or a summer bridging course.

Suggested Study Plan

  • Management and Operations Concentration
  • Cadet Pilot Concentration

Important Notes about Cadet Pilot Concentration

ENROLMENT PROCESS

Upon successful entry into this programme, students will be asked to declare their choice of concentration between Management and Operations Concentration and Cadet Pilot Concentration. Students who select the Cadet Pilot Concentration have to fulfil the below minimum criteria and complete HKIAA's selection process.

Eligibility Criteria

  • Be a Hong Kong permanent resident or presently have the right to live and work in Hong Kong
  • Aged 18 or above
  • Graduated from secondary school with good passes in English language and Mathematics. The minimum standard for Physics knowledge would be desirable
  • Achieve International Civil Aviation Organisation (ICAO) English Language Proficiency Level 4 or above
  • Be physically fit and qualified for a Hong Kong Civil Aviation Department (HKCAD) Class 1 Medical Certificate

Selection Process

  1. Online Application: Submit an online application and pay an application fee of HK$2,000 via online credit card to HKIAA
  2. Pilot Aptitude Test: Undertake and pass a designated Pilot Aptitude Test
  3. Final Interview: Shortlisted candidates will be invited for a group interview
  4. HKCAD Class 1 Medical Assessment: Successful candidates must obtain a HKCAD Class 1 Medical Certificate at their own expense to complete the enrolment process.

 

To be eligible to enrol in the Cadet Pilot Concentration, students must fulfil the above criteria and/or assessments by the second term of their Year 3 study. The University and HKIAA will provide briefing sessions and guidance along the way to navigate students through the selection process. For students' benefit, the University will only enrol them into courses under the Cadet Pilot Concentration after they have completed and passed HKIAA's selection process.

PAYMENT

Students who are interested in enrolling in the Cadet Pilot Concentration should note that they will have to pay the below additional fees to HKIAA at their own expense. These fees will be charged to student independently from their tuition fee payable to the University for the degree programme.

 

  1. Application fee of HK$2,000, which includes the fees for the Pilot Aptitude Test
  2. Costs for HKCAD Class 1 Medical Assessment
  3. Programme fee of HK$740,000 for the Cadet Pilot Programme. Payment shall be made in three installments.

 

For details on the Cadet Pilot Programme of HKIAA, please visit their website

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

For senior year entry students, UG-GIP comprises two non-credit-unit bearing courses: GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates of Management and Operations Concentration will be prepared to embark on a professional career in a wide range of areas or sectors in the aviation services industry. These include airfreight, aircraft leasing, aircraft maintenance, airlines, airport management, aviation security, passenger services, airline catering, business aviation, ground handling and ramp handling, etc.

Graduates of the Cadet Pilot Concentration will be prepared to fly planes for corporate travel or charter flights for one of the on-demand aviation services providers as second officers. With the accumulation of required flight hours, opportunities open up to fly jets for major airlines or to serve as a corporate jet captain. They can also pursue a career as an airport administrator or operations manager.

During their study under this programme, students would gain a wide range of practical experiences through on-site study at the Hong Kong International Airport and internships arranged by HKIAA, giving them a head-start when joining the industry.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Some students will continue to study for a Postgraduate Diploma or master's degree in Air Transport Management, while others may choose to study further in the fields of business administration, global business and marketing, and logistics and supply chain management.

Student Activities Highlights

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

Enquiries

About Admission Procedures

About Programme