Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management
PROGRAMME CODE
BBAHGMSMJS
ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
2-YEAR
MODE OF STUDY
FULL TIME,
FACE-TO-FACE
The programme aims to provide students with both theoretical knowledge and practical skills in key aspects of global marketing and supply chain management. Students would acquire fundamental knowledge on the principles of logistics operations, while gaining an in-depth understanding of the role of supply chain management in the marketing strategy of multinational operations.
The programme is suitable for those who wish to pursue a career as an analyst, manager or specialist in such departments as transportation, logistics, purchasing/procurement, warehousing and international trade.
Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:
An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognised by the University;
OR
An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognised by the University upon completion of a bridging programme offered by HKMU.
Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.
Students pursuing this programme are required to successfully complete at least 63 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.
In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.
Course Code | Course Title | No. of Credit-units |
|---|---|---|
BUS 3068BEF | Business Issues and Ethics | 3 |
BUS 4028BEF | Investigating Entrepreneurial Opportunities | 6 |
BUS 4088BEF | Business Sustainability: Theory and Practice | 3 |
MGT 4098BEF | Business Strategy | 3 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
DB 3047BEF | Digital Marketing | 3 |
SCM 3071BEF | Logistics Management | 3 |
SCM 3072BEF | Operations Management | 3 |
SCM 3073BEF | Operations Analytics for Decision Making | 3 |
SCM 4071BEF | Integrated Supply Chain Management | 3 |
SCM 4072BEF | Sustainable Supply Chain Management | 3 |
No. of Credit-units | ||
|---|---|---|
Concentration Elective Courses | 9 | |
No. of Credit-units | ||
|---|---|---|
Business Elective Courses | 12 | |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
UNI 1002ABW | University Core Values | 2 |
UNI 1012ABW | Social Responsibilities | 1 |
UNI 2002BEW | Effective Communication and Teamwork | 3 |
UNI 3002BEW | Entrepreneurial Mindset and Leadership for Sustainability | 3 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
GIP 300BEF | Global Immersion Programme (Undergraduate Year 3) | 0 |
GIP 400BEF | Global Immersion Programme (Undergraduate Year 4) | 0 |
# Students may be required to complete a bridging programme which consists of selected 1000- and/or 2000- level course(s) and/or a summer bridging course.
Course Code | Course Title | No. of Credit-units |
|---|---|---|
BUS 3098BEF | Business Internship | 6 |
DB 3047BEF | Digital Marketing | 3 |
MKT 3062BEF | Marketing Research and Analytics | 3 |
MKT 4062BEF | Strategic Marketing | 3 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
ACT 3011BEF | Financial Accounting | 3 |
BUS 3090BEF | Environmental, Social and Governance Issues | 3 |
DB 4027BEF | Digital Transformation | 3 |
FIN 3086BEF | Financial Management | 3 |
FINT 3038BEF | E-payment Systems, Cryptocurrencies and Cyber Security | 3 |
FINT 4052BEF | Business Applications of Artificial Intelligence and Big Data | 3 |
IB 3091BEF | International Business Environment | 3 |
IB 3092BEF | Managing International Business | 3 |
IB 4096BEF | Asia Pacific Issues in Management | 3 |
IB 4097BEF | Global Issues in Management | 3 |
MGT 3042BEF | Training and Development | 3 |
MGT 3044BEF | Theory and Design of Organisations | 3 |
MGT 3045BEF | Organisational Behaviour | 3 |
MGT 4041BEF | Strategic Human Resource Management | 3 |
MGT 4044BEF | Negotiation and Conflict Management | 3 |
MGT 4056BEF | Innovation Management | 3 |
SPM 3056BEF | eSports Ecosystem | 3 |
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
For senior year entry students, UG-GIP comprises two non-credit-unit bearing courses: GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset.
*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
Career Prospects
Graduates can find work in a wide range of career options in marketing and supply chain management.
Graduates will be able to pursue the following careers:
Further Studies
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a master’s degree related to International Shipping, Logistics and Global Supply Chain Management or other master’s degrees in business-related areas.
The Chartered Institute of Logistics and Transport in Hong Kong (CILTHK)
BBA (Hons) in Global Marketing and Supply Chain Management receives a full accreditation from CILT. This status is granted to institution whose degree programme fully meets the education requirements for Chartered Membership of the Chartered Institute of Logistics and Transport (CMILT). The students studying in this programme have got the exemption status for membership of the Institute.
Please refer to the CILT website for latest information.
Hong Kong Logistics Association (HKLA)
Graduates of BBA (Hons) in Global Marketing and Supply Chain Management have been academically qualified as members of Hong Kong Logistics Association (HKLA). Students studying in this programme have got the exemption status to join as a student member and can upgrade to full member with appropriate working experience after graduation.
Please refer to the HKLA website for latest information.
The Institute of Purchasing & Supply of Hong Kong (IPSHK)
BBA (Hons) in Global Marketing and Supply Chain Management programme receives a full accreditation from The Institute of Purchasing & Supply of Hong Kong (IPSHK). This status is granted to institution whose degree programme fully meets the education requirements for full membership of IPSHK. Student studying in this programme have got the exemption status to join as a Student Member and upgrade to full member with appropriate working experience after graduation.
Please refer to the IPSHK website for latest information.
About Admission Procedures
About Programme
