Bachelor of Business Administration with Honours in Business Management

PROGRAMME CODE

JUPAS: JS9230
DIRECT APPLICATION: BBAHMGTJ1

ENTRY

YEAR-1 ENTRY

STUDY DURATION

4-YEAR

MODE OF STUDY

FULL TIME,
FACE-TO-FACE

The programme provides a broad-based education in the concepts, theories and practices of business management. Building on the management knowledge they have acquired in the programme, students can further choose to specialise in a particular field of study, ranging from human resource management, international business, marketing, and supply chain management. The universality of the business management knowledge and skills would provide graduates with enhanced career opportunities in a wide range of professions and industries.

About The Programme

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgements in view of the organisation's strategies as well as ethical considerations.
  3. Reflect on new ways of thinking and make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of different aspects of management.
  5. Integrate and apply advanced analytical skills to address issues and make business and management decisions related to complex situations.
  6. Assimilate and synthesise new knowledge in different aspects of management, apply it to solve problems related to management, and develop practical recommendations.

Admission Requirements

Students shall have attained either

LEVEL 3 OR ABOVE

In Chinese Language

LEVEL 3 OR ABOVE

In English Language

LEVEL 2 OR ABOVE

In Mathematics (Compulsory Part)

ATTAINED

In Citizenship and Social Development

LEVEL 2 OR ABOVE
In 1st Elective Subject or M1/M2
LEVEL 2 OR ABOVE
In 2nd Elective Subject or M1/M2

in the HKDSE OR an equivalent qualification

Programme Structure and Contents

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

YEAR 1
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2000BEF*
Integrated Business Foundation
24
UNI 1012ABW
Social Responsibilities
1
General Education course #
3
Spring
BUS 2000BEF*
Integrated Business Foundation
24
UNI 1002ABW
University Core Values
2
YEAR 2
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2020BEF*
Integrated Business Functions
24
UNI 2002BEW
Effective Communication and Teamwork
3
Spring
BUS 2020BEF*
Integrated Business Functions
24
General Education course #
3
YEAR 3
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 3068BEF
Business Issues and Ethics
3
IB 3091BEF
International Business Environment
3
MGT 3044BEF
Theory and Design of Organisations
3
UNI 3002BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
One Business Elective
3
Spring
BUS 4088BEF
Business Sustainability: Theory and Practice
3
MGT 3045BEF
Organisational Behaviour
3
One Business Management Concentration Elective
3
Two Business Electives
6
YEAR 4
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
MGT 4056BEF
Innovation Management
3
SCM 4071BEF
Integrated Supply Chain Management
3
One Business Management Concentration Elective
3
One Business Elective
3
Spring
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
MGT 4044BEF
Negotiation and Conflict Management
3
MGT 4098BEF
Business Strategy
3
One Business Management Concentration Elective
3
One Business Elective
3

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

Suggested Study Plan

Course Code
Course Title
No. of Credit-units
BUS 3098BEF
Business Internship
6
DB 4027BEF
Digital Transformation
3
FINT 4052BEF
Business Applications of Artificial Intelligence and Big Data
3
IB 4097BEF
Global Issues in Management
3
MGT 3042BEF
Training and Development
3
MGT 4041BEF
Strategic Human Resource Management
3
SCM 3072BEF
Operations Management
3
Course Code
Course Title
No. of Credit-units
ACT 3011BEF
Financial Accounting
3
DB 3047BEF
Digital Marketing
3
FINT 2030BEF
Introduction to FinTech
3
FINT 3038BEF
E-payment Systems, Cryptocurrencies and Cyber Security
3
IB 3092BEF
Managing International Business
3
IB 4061BEF
International Marketing
3
IB 4096BEF
Asia Pacific Issues in Management
3
MGT 4042BEF
Contemporary Issues in Human Resource Management
3
MGT 4043BEF
Employee Resourcing and Development
3
MKT 3063BEF
Consumer Behaviour
3
MKT 3066BEF
Marketing Communications
3
MKT 4062BEF
Strategic Marketing
3
MKT 4063BEF
e-Retailing
3
MKT 4077BEF
Brand Management
3
SCM 3071BEF
Logistics Management
3
SPM 3015BEF
Recreation Facility Management
3
SPM 3056BEF
eSports Ecosystem
3
SPM 3057BEF
eSports Business Planning
3
SPM 4036BEF
Sports Coaching
3

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can seek employment in various for profit and not-for profit organisations as entry level professionals and managers.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Some students will continue to study for a Master of Business Administration or other master's degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.

Student Activities Highlights

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

Enquiries

About Admission Procedures

About Programme