Bachelor of Business Administration with Honours in Sustainable Tourism and Hospitality Management

PROGRAMME CODE

JUPAS: JS9291
DIRECT APPLICATION: BBAHSTHMJ1

ENTRY

YEAR-1 ENTRY

STUDY DURATION

4-YEAR

MODE OF STUDY

FULL TIME,
FACE-TO-FACE

Tourism and hospitality businesses have long been essential revenue centres for Hong Kong.  To promote the development of tourism and hospitality industry in Hong Kong, the Hong Kong government set out an explicit vision on sustainable development of the city's tourism industry. This programme aims to promote responsible travel while achieving community-based development and making optimal use of our environmental resources. Students can expect to develop strong management skills (know-how) anchored in solid theoretical knowledge (know-why) pertaining to the management of tourism and hospitality industries in a sustainable manner.

About The Programme

Programme Intended Learning Outcomes (PILOs)

  1. Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
  2. Critically evaluate issues and make informed judgments in view of the organisation's strategies as well as ethical considerations.
  3. Reflect on new ways of thinking and make meaningful contributions as a leader and member in a team setting and communicate effectively.
  4. Command knowledge of the practices and activities of sustainable tourism and hospitality management.
  5. Integrate and apply advanced analytical skills to address issues and make business decisions related to sustainable tourism and hospitality management.
  6. Assimilate and synthesise knowledge in sustainable tourism and hospitality management, apply it to solve problems and develop practical recommendations.

Admission Requirements

Students shall have attained either

LEVEL 3 OR ABOVE

In Chinese Language

LEVEL 3 OR ABOVE

In English Language

LEVEL 2 OR ABOVE

In Mathematics (Compulsory Part)

ATTAINED

In Citizenship and Social Development

LEVEL 2 OR ABOVE
In 1st Elective Subject or M1/M2
LEVEL 2 OR ABOVE
In 2nd Elective Subject or M1/M2

in the HKDSE OR an equivalent qualification

Programme Structure and Contents

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

YEAR 1
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2000BEF*
Integrated Business Foundation
24
UNI 1012ABW
Social Responsibilities
1
General Education course #
3
Spring
BUS 2000BEF*
Integrated Business Foundation
24
UNI 1002ABW
University Core Values
2
YEAR 2
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 2020BEF*
Integrated Business Functions
24
UNI 2002BEW
Effective Communication and Teamwork
3
Spring
BUS 2020BEF*
Integrated Business Functions
24
General Education course #
3

Internship Route

YEAR 3
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 3068BEF
Business Issues and Ethics
3
TRM 3006BEF
Cultural Heritage Management
3
TRM 3012BEF
Responsible Tourism and Community Development
3
UNI 3002BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
One Business Elective
3
Spring
TRM 3002BEF
Internship in Tourism
15
YEAR 4
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
HPM 4001BEF
Revenue Management for Hospitality Industry
3
MGT 4098BEF
Business Strategy
3
One Tourism Concentration Elective
3
One Business Elective
3
Spring
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
BUS 4088BEF
Business Sustainability: Theory and Practice
3
TRM 4011BEF
Principles and Practices of Eco-tourism
3
TRM 4014BEF
Urban Tourism
3
One Business Elective
3

Applied Learning Project Route

YEAR 3
Term
Course Code
Course Title
No. of Credit-units
Autumn
TRM 3006BEF
Cultural Heritage Management
3
TRM 3012BEF
Responsible Tourism and Community Development
3
UNI 3002BEW
Entrepreneurial Mindset and Leadership for Sustainability
3
One Tourism Concentration Elective
3
One Business Elective
3
Spring
BUS 3068BEF
Business Issues and Ethics
3
Two Tourism Concentration Electives
6
Two Business Electives
6
YEAR 4
Term
Course Code
Course Title
No. of Credit-units
Autumn
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
HPM 4001BEF
Revenue Management for Hospitality Industry
3
TRM 4098BEF
Applied Learning Project for Tourism
9
Spring
BUS 4028BEF*
Investigating Entrepreneurial Opportunities
6
BUS 4088BEF
Business Sustainability: Theory and Practice
3
MGT 4098BEF
Business Strategy
3
TRM 4011BEF
Principles and Practices of Eco-tourism
3
TRM 4014BEF
Urban Tourism
3

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

Suggested Study Plan

 

 

 

Course Code
Course Title
No. of Credit-units
DB 3047BEF
Digital Marketing
3
HPM 3009BEF
Theme Park Management
3
HPM 4005BEF
Event Management
3
MKT 3062BEF
Marketing Research and Analytics
3
TRM 3002BEF
Internship in Tourism
15
TRM 3010BEF
Tourism Planning and Policy
3
TRM 4098BEF
Applied Learning Project for Tourism
9
Course Code
Course Title
No. of Credit-units
ACT 3011BEF
Financial Accounting
3
DB 3074BEF
Consumer Lifestyle and User Experiences
3
DB 4027BEF
Digital Transformation
3
FIN 3086BEF
Financial Management
3
FINT 2030BEF
Introduction to FinTech
3
FINT 3038BEF
E-payment Systems, Cryptocurrencies and Cyber Security
3
FINT 4052BEF
Business Applications of Artificial Intelligence and Big Data
3
IB 3091BEF
International Business Environment
3
IB 3092BEF
Managing International Business
3
IB 4096BEF
Asia Pacific Issues in Management
3
IB 4097BEF
Global Issues in Management
3
MGT 3042BEF
Training and Development
3
MGT 3044BEF
Theory and Design of Organisations
3
MGT 3045BEF
Organisational Behaviour
3
MGT 4041BEF
Strategic Human Resource Management
3
MGT 4044BEF
Negotiation and Conflict Management
3
MKT 3063BEF
Consumer Behaviour
3
MKT 3066BEF
Marketing Communications
3
MKT 4062BEF
Strategic Marketing
3
MKT 4063BEF
e-Retailing
3
MKT 4077BEF
Brand Management
3
SPM 3056BEF
eSports Ecosystem
3
SPM 3057BEF
eSports Business Planning
3
SPM 3059BEF
eSports Broadcasting and Hosting
3

Undergraduate Global Immersion Programme

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Career and Further Studies

Career Prospects

Graduates can develop their career in different tourism and hospitality sectors in Hong Kong and beyond. They can choose to serve either profit or non-profit organisations in the capacity of, for example, professional ecotourism resort hotel managers, ecotourism holiday planners or tourism environmental education officers.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a master's degree in tourism-related areas such as MICE, hotel, tourism marketing or real estate management; or other master's degrees in business-related areas.

Students' Sharing

During my internship as a receptionist at Four Seasons Hotel Hong Kong, I gained a variety of valuable skills and experiences that would undoubtedly benefit my future career.

As a receptionist intern, my primary responsibility was to ensure a pleasant and seamless experience for all guests from check-in to check-out. Yet the essence of excellent customer service is not just about greeting guests with a smile, but to understand their needs and provide personalized recommendations to enhance their stay. I have learnt how to listen carefully to guests' requests, anticipate their needs, and create a warm and welcoming atmosphere.

In addition, the frequent face-to-face interactions with guests and written correspondence have greatly improved my communication skills. It is important to communicate in a clear and concise manner, and to tailor your approach to different individuals and situations. Beyond the soft skills, I also gained the practical knowledge of hotel operations, from using hotel management software, to handling cash and credit card transactions, and managing reservations and room assignments.

All in all, this was an incredible experience that allowed me to grow both personally and professionally. I am grateful for the opportunity and look forward to applying all the skills I acquired in my future endeavors.

Chui Shing Hang Ryan

Tourism student

During my internship as a receptionist at Four Seasons Hotel Hong Kong, I gained a variety of valuable skills and experiences that would undoubtedly benefit my future career.

As a receptionist intern, my primary responsibility was to ensure a pleasant and seamless experience for all guests from check-in to check-out. Yet the essence of excellent customer service is not just about greeting guests with a smile, but to understand their needs and provide personalized recommendations to enhance their stay. I have learnt how to listen carefully to guests' requests, anticipate their needs, and create a warm and welcoming atmosphere.

In addition, the frequent face-to-face interactions with guests and written correspondence have greatly improved my communication skills. It is important to communicate in a clear and concise manner, and to tailor your approach to different individuals and situations. Beyond the soft skills, I also gained the practical knowledge of hotel operations, from using hotel management software, to handling cash and credit card transactions, and managing reservations and room assignments.

All in all, this was an incredible experience that allowed me to grow both personally and professionally. I am grateful for the opportunity and look forward to applying all the skills I acquired in my future endeavors.

Chui Shing Hang Ryan

Tourism student

Student Activities Highlights

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

  • Student Achievements

  • A-Team Student Development Programme

  • Early Industry Engagement

  • Leadership Training

  • Study Tours

  • Overseas Exchange

Enquiries

About Admission Procedures

About Programme