Bachelor of Business Administration with Honours in Sustainable Tourism and Hospitality Management
PROGRAMME CODE
BBAHSTHMJS
ENTRY
SENIOR YEAR ENTRY
STUDY DURATION
2-YEAR
MODE OF STUDY
FULL TIME,
FACE-TO-FACE
Tourism and hospitality businesses have long been essential revenue centres for Hong Kong. To promote the development of tourism and hospitality industry in Hong Kong, the Hong Kong government set out an explicit vision on sustainable development of the city's tourism industry. This programme aims to promote responsible travel while achieving community-based development and making optimal use of our environmental resources. Students can expect to develop strong management skills (know-how) anchored in solid theoretical knowledge (know-why) pertaining to the management of tourism and hospitality industries in a sustainable manner.
Applicants of Senior Year Entry to the programme must satisfy the following entry requirement:
An Associate Degree / Higher Diploma (or its equivalent) in a business-related discipline from a tertiary institution recognised by the University;
OR
An Associate Degree / Higher Diploma (or its equivalent) in a non-business related area from a tertiary institution recognised by the University upon completion of a bridging programme offered by HKMU.
Applicants are required to fulfill the English language requirements of the University and may be required to attend an admission interview and/or written test.
Students pursuing this programme are required to successfully complete at least 63 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.
In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.
Course Code | Course Title | No. of Credit-units |
|---|---|---|
BUS 3068BEF | Business Issues and Ethics | 3 |
BUS 4028BEF | Investigating Entrepreneurial Opportunities | 6 |
BUS 4088BEF | Business Sustainability: Theory and Practice | 3 |
MGT 4098BEF | Business Strategy | 3 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
HPM 4001BEF | Revenue Management for Hospitality Industry | 3 |
TRM 3006BEF | Cultural Heritage Management | 3 |
TRM 3012BEF | Responsible Tourism and Community Development | 3 |
TRM 4011BEF | Principles and Practices of Eco-tourism | 3 |
TRM 4014BEF | Urban Tourism | 3 |
No. of Credit-units | ||
|---|---|---|
Concentration Elective Courses | 18 | |
No. of Credit-units | ||
|---|---|---|
Business Elective Courses | 6 | |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
UNI 1002ABW | University Core Values | 2 |
UNI 1012ABW | Social Responsibilities | 1 |
UNI 2002BEW | Effective Communication and Teamwork | 3 |
UNI 3002BEW | Entrepreneurial Mindset and Leadership for Sustainability | 3 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
GIP 300BEF | Global Immersion Programme (Undergraduate Year 3) | 0 |
GIP 400BEF | Global Immersion Programme (Undergraduate Year 4) | 0 |
# Students may be required to complete a bridging programme which consists of selected 1000- and/or 2000- level course(s) and/or a summer bridging course.
Course Code | Course Title | No. of Credit-units |
|---|---|---|
DB 3047BEF | Digital Marketing | 3 |
HPM 3009BEF | Theme Park Management | 3 |
HPM 4005BEF | Event Management | 3 |
MKT 3062BEF | Marketing Research and Analytics | 3 |
TRM 3002BEF | Internship in Tourism | 15 |
TRM 3010BEF | Tourism Planning and Policy | 3 |
TRM 4098BEF | Applied Learning Project for Tourism | 9 |
Course Code | Course Title | No. of Credit-units |
|---|---|---|
ACT 3011BEF | Financial Accounting | 3 |
DB 3074BEF | Consumer Lifestyle and User Experiences | 3 |
DB 4027BEF | Digital Transformation | 3 |
FIN 3086BEF | Financial Management | 3 |
FINT 2030BEF | Introduction to FinTech | 3 |
FINT 3038BEF | E-payment Systems, Cryptocurrencies and Cyber Security | 3 |
FINT 4052BEF | Business Applications of Artificial Intelligence and Big Data | 3 |
IB 3091BEF | International Business Environment | 3 |
IB 3092BEF | Managing International Business | 3 |
IB 4096BEF | Asia Pacific Issues in Management | 3 |
IB 4097BEF | Global Issues in Management | 3 |
MGT 3042BEF | Training and Development | 3 |
MGT 3044BEF | Theory and Design of Organisations | 3 |
MGT 3045BEF | Organisational Behaviour | 3 |
MGT 4041BEF | Strategic Human Resource Management | 3 |
MGT 4044BEF | Negotiation and Conflict Management | 3 |
MKT 3063BEF | Consumer Behaviour | 3 |
MKT 3066BEF | Marketing Communications | 3 |
MKT 4062BEF | Strategic Marketing | 3 |
MKT 4063BEF | e-Retailing | 3 |
MKT 4077BEF | Brand Management | 3 |
SPM 3056BEF | eSports Ecosystem | 3 |
SPM 3057BEF | eSports Business Planning | 3 |
SPM 3059BEF | eSports Broadcasting and Hosting | 3 |
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
For senior year entry students, UG-GIP comprises two non-credit-unit bearing courses: GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset.
*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.
Career Prospects
Graduates can develop their career in different tourism and hospitality sectors in Hong Kong and beyond. They can choose to serve either profit or non-profit organisations in the capacity of, for example, professional ecotourism resort hotel managers, ecotourism holiday planners or tourism environmental education officers.
Further Studies
Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a master's degree in tourism-related areas such as MICE, hotel, tourism marketing or real estate management; or other master's degrees in business-related areas.
During my internship as a receptionist at Four Seasons Hotel Hong Kong, I gained a variety of valuable skills and experiences that would undoubtedly benefit my future career.
As a receptionist intern, my primary responsibility was to ensure a pleasant and seamless experience for all guests from check-in to check-out. Yet the essence of excellent customer service is not just about greeting guests with a smile, but to understand their needs and provide personalized recommendations to enhance their stay. I have learnt how to listen carefully to guests' requests, anticipate their needs, and create a warm and welcoming atmosphere.
In addition, the frequent face-to-face interactions with guests and written correspondence have greatly improved my communication skills. It is important to communicate in a clear and concise manner, and to tailor your approach to different individuals and situations. Beyond the soft skills, I also gained the practical knowledge of hotel operations, from using hotel management software, to handling cash and credit card transactions, and managing reservations and room assignments.
All in all, this was an incredible experience that allowed me to grow both personally and professionally. I am grateful for the opportunity and look forward to applying all the skills I acquired in my future endeavors.
During my internship as a receptionist at Four Seasons Hotel Hong Kong, I gained a variety of valuable skills and experiences that would undoubtedly benefit my future career.
As a receptionist intern, my primary responsibility was to ensure a pleasant and seamless experience for all guests from check-in to check-out. Yet the essence of excellent customer service is not just about greeting guests with a smile, but to understand their needs and provide personalized recommendations to enhance their stay. I have learnt how to listen carefully to guests' requests, anticipate their needs, and create a warm and welcoming atmosphere.
In addition, the frequent face-to-face interactions with guests and written correspondence have greatly improved my communication skills. It is important to communicate in a clear and concise manner, and to tailor your approach to different individuals and situations. Beyond the soft skills, I also gained the practical knowledge of hotel operations, from using hotel management software, to handling cash and credit card transactions, and managing reservations and room assignments.
All in all, this was an incredible experience that allowed me to grow both personally and professionally. I am grateful for the opportunity and look forward to applying all the skills I acquired in my future endeavors.
About Admission Procedures
About Programme
