Staff Profile

Dr. Chiu Wei Sheng Bryan 邱偉盛博士

BSc NTNU, MEd NTNU
PhD Yonsei University

Head of Management and Strategy
Associate Professor
Lee Shau Kee School of Business and Administration

Biography

Dr Weisheng Chiu is an Associate Professor and Department Head of Management and Strategy in the Lee Shau Kee School of Business and Administration at the Hong Kong Metropolitan University. Prior to joining HKMU, he was on the Faculty at Keimyung University and The University of Suwon, South Korea. He earned his PhD in Sport Management from Yonsei University, South Korea and MEd from the Graduate Institute of Sport and Leisure Management at the NTNU.

To date, Dr Chiu has published over 100 peer-reviewed articles. Specifically, 76 articles are published in SSCI/SCIE-indexed journals spanning diverse disciplines, including Sport Management and Marketing (Sport Management Review and European Sport Management Quarterly), Tourism (Journal of Travel Research, Current Issue in Tourism, Tourism Review, and Journal of Travel and Tourism Marketing), and Business (Journal of Retailing and Consumer Services, Journal of Marketing Management, and Journal of Consumer Behaviour). His research interests primarily involve exploring psychological variables affecting consumer behavior within sport industry. Additionally, Dr Chiu has been listed among the world's top 2% most-cited scientists in 2024 by Stanford University and Elsevier (Link).

Teaching Areas & Research Interests

Sport Management
Sport Consumer Behavior

Academic & Professional Experience

2020-Present

Hong Kong MetropolitanUniversity, Hong Kong
Associate Professor, Lee Shau Kee School of Business and Administration

2018-2020
Hong Kong MetropolitanUniversity, Hong Kong
Assistant Professor, Lee Shau Kee School of Business and Administration

2017-2018
Keimyung University, Korea
Assistant Professor, Department of Sport and Leisure Studies

2015-2017
The University of Suwon, Korea
Assistant Professor, Department of Physical Education

Selected Publications

Journal Articles

Selected publications in recent 3 years [*corresponding author]
2025 & In press
Oh, Y. S., Arthur-Banning, S. G., & Chiu, W. (In press). Philanthropic CSR participation intention among sport spectators and fans within the psychological continuum model. Leisure Sciences [Advance Online publication]. Available at: https://doi.org/10.1080/01490400.2023.2265346 [SSCI Q2, IF= 2.2; ABDC = A]
Cho, H. & Chiu, W.* (In press). A societal perspective on nostalgia in satellite sports fandom: Insights from the broaden-and-build theory of positive emotions. Leisure Studies [Advance Online publication]. Available at: https://doi.org/10.1080/02614367.2024.2387018 [SSCI Q2, IF= 2.3; ABDC = A]
Jeong, J., Chiu, W.*, & Won, D. (In press). Mapping knowledge structures and theme trends in sport diplomacy. Sport in Society [Advance Online publication]. Available at: https://doi.org/10.1080/17430437.2024.2424566 [SSCI Q2, IF = 1.5; ABDC = B]
Al-Jabali, R. N., Ahmad, N., & Chiu, W. (2025). Continuance intention to use mobile fitness applications: The role of switching costs, guilt and neutralization techniques. International Journal of Sports Marketing and Sponsorship, [Advance Online publication]. Available at: https://doi.org/10.1108/IJSMS-09-2024-0244 [SSCI Q2, IF= 3.0; ABDC = B]
Ryu, M. A., Kim, H. S., Chiu, W., Lee, S. (2025) Impact of Sports Brands' Activities: Are Consumers Willing to Pay a Price Premium? International Journal of Sports Marketing and Sponsorship, 26(1), 168-180. [SSCI Q2, IF= 3.0; ABDC = B]
Cho, H., Chiu, W.*, Kang, H., & Lee, H. W. (2025). Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying. International Journal of Sports Marketing and Sponsorship, 26(1), 1-21 [SSCI Q2, IF= 3.0; ABDC = B]
2024
Oh, Y. S., Arthur-Banning, S. G., Mamo, Y., & Chiu, W. (2024). Does a professional sport team's corporate social responsibility (CSR) initiative increase fans' trust in the team and CSR participation intention? A moderated mediation model. Sport Marketing Quarterly, 33(4), 379-396. [SSCI Q2, IF= 2.0; ABDC = B]
Chiu, W.*, Kang, H.-K., & Cho, H. (2024). The relationship between volunteer management, satisfaction, and intention to continue volunteering in sport events: An environmental psychology perspective. Nonprofit Management & Leadership, 35 (1), 7-33. [SSCI Q1, IF = 3.2; ABDC rank = B]
Chiu, W., Kim, H. S., Oh, Y. S., & Lee, Y. (2024). Unveiling the forces behind exercise intent in sports and fitness live streaming: A combination of symmetric and asymmetric modeling approaches. International Journal of Sports Marketing and Sponsorship, 25(5), 1219-1239. [SSCI Q2, IF= 3.0; ABDC = B]
Wang, F. J., Chiu, W.*, & Cho, H. (2024). The impact of perceived corporate social responsibility on employees' turnover intention in professional team sports: A conditional mediation model. International Journal of Sports Marketing and Sponsorship, 25(5), 973-999. [SSCI Q2, IF= 3.0; ABDC = B]
Chiu, W., Won, D., & Bae, J. S. (2024). Symmetric analysis and asymmetric modeling to examine individuals' intention to follow fitness YouTube channels: An integrated perspective of the UTAUT2 and UGT. International Journal of Sports Marketing and Sponsorship, 25(4),777-801. [SSCI Q2, IF= 3.0; ABDC = B]
Liu, K. P., Chung, K. W., Chiu, W., & Chen, G. (2024). Digital transformation driving SME business model innovation: A dynamic capabilities perspective. Journal of Global Information Management, 32(1), 1-23 [SSCI Q1, IF= 4.5; ABDC = A]
Huang, Y. & Chiu, W.* (2024). Let's run green! Impact of runners' environmental consciousness on their green perceived quality and supportive intention at participatory sport events. International Journal of Sports Marketing and Sponsorship, 25(3), 541-559. [SSCI Q2, IF= 3.0; ABDC = B]
Wang, F. J., Chiu, W.*, Tseng, K. F., & Cho, H. (In press). The roles of employee-employee collaboration and employee-customer collaboration in fitness service innovation: A comparison of frontline and non-frontline employees. International Journal of Sports Marketing and Sponsorship, DOI: 10.1108/IJSMS-12-2022-0206 (SSCI Q2, IF= 3.0 in 2023)
Chiu, W., Badu-Baiden, F., & Cho, H. (2024). Consumers' intention to use online food delivery services: A meta-analytic structural equation modeling approach. International Journal of Consumer Studies, 48(3), e13052. [SSCI Q1, IF = 8.6; ABDC = A]
Cho, H. & Chiu, W.* (2024). Does nostalgia promote personal growth and happiness? The case of field hockey in Singapore. Leisure Sciences, 46(4), 570–592. [SSCI Q2, IF= 2.2; ABDC = A]
Won, D., Chiu, W.*, Lee, C., Bang, H., & Chen, L. (2024). Mandatory volunteerism: The role of perceived organizational support in perceived benefits and costs, and volunteer outcomes. Managing Sport and Leisure, 29(5), 851-868. [SCOPUS; ABDC = B]
2023
Won, D., Chiu, W.*, & Bravo, G. A. (2023). Psychological contract on employee consequences among collegiate head coaches: The moderating role of procedural justice. International Journal of Sports Science & Coaching, 18(5), 1405-1419. [SSCI Q3, IF = 1.5]
Wang, F. J., Chiu, W.*, Tseng, K. F., & Cho, H. (2023). The roles of employee-employee collaboration and employee-customer collaboration in fitness service innovation: A comparison of frontline and non-frontline employees. International Journal of Sports Marketing and Sponsorship, 24(4), 793-813. [SSCI Q2, IF= 3.0; ABDC = B]
Chiu, W., Cho, H., & Won, D. (2023). The knowledge structure of corporate social responsibility in sport management: A retrospective bibliometric analysis. International Journal of Sports Marketing and Sponsorship, 24(4), 771-792. [SSCI Q2, IF= 3.0; ABDC = B]
Chiu, W., Oh, G. E., & Cho, H. (2023). An integrated model of consumers' decision-making process in social commerce: A cross-cultural study of the United States and China. Asia Pacific Journal of Marketing and Logistics, 37(7), 1682-1698. [SSCI Q2, IF= 3.9; ABDC = A]
Chiu, W. & Cho, H. (2023). The duo roles of trust and risk in sport consumers' decision-making in social commerce: An information adoption model. Sport Marketing Quarterly, 32(4), 267-283. [SSCI Q2, IF= 2.0; ABDC = B]
Chiu, W., Wang, F.J. & Cho, H. (2023). Satellite fans' team identification, nostalgia, customer equity and revisit intention: Symmetric and asymmetric analysis. Journal of Travel & Tourism Marketing, 40(2), 91-108. [SSCI Q1, IF= 8.2; ABDC = A]
Won, D., Chiu, W.*, & Byun, H. (2023). Factors influencing consumer use of a sport-branded app: The technology acceptance model integrating app quality and enjoyment. Asia Pacific Journal of Marketing and Logistics, 35(5), 1112-1133. [SSCI Q2, IF= 3.9; ABDC = A]
Bang, H., Lee, C., Won, D., Chiu, W., & Chen, L. (2023). Exploring attitudes of mandatory volunteers: The role of perceived organizational support, role clarity, and self-efficacy toward service. Nonprofit and Voluntary Sector Quarterly, 52(2), 421-442. [SSCI Q1, IF= 2.3; ABDC = A]
Hui, R. T. Y., Chiu, W., Won, D., Bae, J. S. (2023). The influence of team-member exchange on turnover intention among student-athletes: The mediating role of interpersonal self-efficacy and the moderating role of seniority. Sport Management Review, 26(1), 135-155. [SSCI Q1, IF= 3.7; ABDC = A]
Byun, H., Chiu, W.*, & Won, D. (2023). The voice from users of running applications: An analysis of online reviews using Leximancer. Journal of Theoretical and Applied Electronic Commerce Research, 18 (1), 173-186 [SSCI Q1, IF= 5.1; ABDC = B]
Wang, F. J., & Chiu, W.* (2023). Service encounter and repurchase intention in fitness centers: Perceived value as a mediator and service innovativeness as a moderator. International Journal of Sports Marketing and Sponsorship, 24(1), 145-167. [SSCI Q2, IF= 3.0; ABDC = B]

Selected Professional & Community Services

Associate Editor, International Journal of Sport Psychology (SSCI), 2023 – Present.
Section Editor of Sport Management, Quarterly of Chinese Physical Education, 2025 -Present
Editorial Board Member, International Journal of Sports Marketing and Sponsorship (SSCI), 2024- Present.
Editorial Board Member, Journal of Marketing Management (SSCI), 2025- Present.
Editorial Board Member, Humanities & Social Sciences Communications (SSCI). 2024 –Present
Editorial Board Member, Korean Journal of Sport Science, 2021 – Present.
Editorial Board Member, Research in Dance and Physical Activity, 2023 – Present.
Panel Member, Learning Programme Accreditation for Higher Diploma in Leisure and Recreation Management by UOW College Hong Kong, for Hong Kong Council for Accreditation of Academic & Vocational Qualification March 4-5 2020
Panel Member, Accreditation of Bachelor of Arts (Hons) in Sports Industry Management, Hong Kong Baptist University. December 2024
“A strategic review and contemporary research on Hong Kong coach education and development system” Funded by Hong Kong Coaching Commitee (HK$ 500,000, Role: Principal Investigator)

Further Information

Link to personal homepage

Link to Google Scholar page

Modified Date: 27 Feb, 2025
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