Staff Profile

Ms. Lau Choi Ping Sara 劉彩萍女士

BBA(Hons) HKBU, MPhil HKBU

Senior Lecturer
Lee Shau Kee School of Business and Administration

Biography

Ms. Sara Lau obtained her Bachelor of Business Administration (Honors) in Human Resources Management and Master of Philosophy from HKBU. Ms. Sara Lau has extensive teaching experience at undergraduate levels in strategic management, international management, services marketing and marketing communication. Her research interest mainly focuses on the areas of strategic management, services marketing and relationship marketing.

Teaching Areas & Research Interests

Strategic Management
Services Marketing
Relationship Marketing

Selected Publications

Journal Articles

Hui, R. T. Y., Law, K. K., Lau, S C. P. (In press). Online or Offline? Coaching Media as Mediator of the Relationship between Coaching Style and Employee Work-related Outcomes. Australian Journal of Management.

Modified Date: 15 Feb, 2023
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