Staff Profile

Lee Shau Kee School of Business and Administration Key Staff Staff Profile
Ms. Chan Hoi Yi Crystal 陳凱怡女士
BBA (Hons) CUHK, MSc CUHK
Lecturer
Lee Shau Kee School of Business and Administration

Biography

Ms. Chan obtained her Bachelor of Business Administration (Honours) Degree in Integrated BBA and Master of Science Degree in Marketing from CUHK. She has extensive teaching experience at undergraduate levels in marketing communications, services marketing and consumer behaviour. Her research interests focus on the areas of consumer behaviour and corporate social responsibility. Prior to joining the University, she mainly worked in the marketing field in the banking and insurance industries.
 

Teaching Areas & Research Interests

  • Marketing Communications
  • Services Marketing
  • Consumer Behaviour
  • Corporate Social Responsibility

Modified Date: 16 Feb, 2023
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