Staff Profile

Biography

Dr. Kaijun (Caden) is a Senior Lecturer at the Department of Global Business and Marketing at Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University. He completed his Ph.D. in Marketing at Xiamen University. His research interests lie in consumer behavior, decision making, neural marketing, and sensory marketing. 

Teaching Areas & Research Interests

• Consumer Behavior
• Sensory Marketing

Selected Publications

Journal Articles

• Zhang, K., Liu, H., & Ye, J. (2023). Role of Music Tempo in Choosing from Large and Small Choice Sets: Insights from Functional Magnetic Resonance Imaging (fMRI). Marketing Letters, 1-20.

Further Information

Link to Google Scholar page

Modified Date: 02 Jan, 2024
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