Staff Profile

Biography

Lin Ge received her Ph.D. in marketing from the Chinese University of Hong Kong. Her research focuses on digital marketing, visual processing and sensory marketing. 

Teaching Areas & Research Interests

• Marketing Management
• Marketing Research
• Consumer Behavior
• Digital Marketing
• Global Marketing

Selected Publications

Books

• Yiren Dong and Lin Ge (2017), Marketing Management, China Machine Press
• Yiren Dong, Lin Ge, and Longfei Chen (2016), Strategic Marketing, China Machine Press

Journal Articles

• Jia, He (Michael), B. Kyu Kim, and Lin Ge (2020), “Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation,” Journal of Marketing, 84 (5), 100-116.

Modified Date: 08 Nov, 2023
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