Staff Profile

Biography

 

Dr. Lee is a distinguished academic with a DBA degree from Hong Kong Baptist University. She has a wealth of experience in tertiary education, having previously serves as the Programme Leader for several BA top-up degree programmes in collaboration with UK partner universities before joining HKMU. Dr. Lee is currently teaching courses in undergraduate and master programmes. These include Master of Business Administrative (in Chinese) programme and the Master of Professional Catering Management (in Chinese) programme.

Dr. Lee's dedication to her students has been recognized with the Inspirational Teaching Award in 2022 and the Inspirational Teaching Commendation in 2019, both from Sheffield Hallam University.

In addition to her academic achievements, Dr. Lee also has a strong background in marketing. She has worked for multinational companies such as Ferrero Asia, CPC/AJI (HK), Kraft Foods, Friesland Foods where she managed mainly the food products in retail and catering markets. Her diverse background in both academia and industry provides a rich and practical learning experience for her students.

Teaching Areas & Research Interests

• Leadership and Management
• Marketing
• Consumer Behavior
• CSR

Selected Publications

Book Chapters

• Tak Wing Paul Tsui, Kam Ming Chris Lau, Lai Yung Ada Lee, Wik Ki Wong and Sai Chung Leslie Yip. (2020). The Use of Innovative Customer Relationship Management Technologies for Developing a Framework for Health Education of Aging Population. Lecture Notes in Educational Technology, Springer, 277-286. DOI. 10.1007/978-981-15-3142-2_21

Journal Articles

• Lee, A.L.Y., Prendergast, G.P., Yim, F.H.K. and Choi, L. (2019). A Social Dilemma Perspective on Recycling. Journal of Applied Social Psychology, 49, 586-595. https://doi.org/10.1111/jasp.12618.

Selected Professional & Community Services

• Ad hoc reviewer for Journal of Quality Assurance in Hospitality & Tourism

Modified Date: 09 Sep, 2024
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