Master of Professional Management in
Global Business and Marketing
PROGRAMME CODE
MPMGBMF
LANGUAGE
ENGLISH
STUDY DURATION
1-YEAR
2-YEAR
MODE OF STUDY
FULL-TIME, FACE-TO-FACE
PART-TIME, FACE-TO-FACE
This programme aims to deepen students' understanding of the concepts, practices and techniques for conducting international business, while also focusing on marketing activities. It helps students strengthen their analytical and communication skills, and the ability to develop and make use of opportunities in an international business environment. Combining marketing and global business knowledge, MPMGBMF prepares graduates for professional and managerial positions across the marketing spectrum.
Applicants to the MPMGBMF programme must satisfy the following entry requirement:
In English Language Subject of the Hong Kong Diploma of Secondary Education Examination (DSE)
In TOEFL – Paper-delivered* (total scores for Reading, Listening and Writing sections)
In TOEFL – Paper-based*
In TOEFL – Internet-based*^
In IELTS*^
In CET-6*
OR equivalent
* Test results are accepted for 2 years from the date of the test.
^ Test result of TOEFL iBT Home edition or IELTS Online is not accepted.
MPMGBMF applicants may also enter the programme through Pathway 1 if he/she meets the following entry requirement:
Students pursuing this programme must successfully complete 36 credit-units* as follows:
from compulsory courses
Course Code | Course Title | No. of Credit-units |
|---|---|---|
BUS 8060BEF | Applied Business Project | 12 |
DB 8075BEF | Digital Economy and Innovation | 6 |
from the concentration courses
Course Code | Course Title | No. of Credit-units |
|---|---|---|
IB 8090BEF | International Management Strategy | 6 |
IB 8094BEF | Management Issues for Global Managers | 6 |
MKT 8041BEF | Innovative Marketing in a Dynamic World | 6 |
MKT 8095BEF | Contemporary Issues in Marketing | 6 |
Students pursuing the MPMGBMF programme through Pathway 1 must complete 24 credit-units, including 12 credit-units from BUS 8060BEF and 12 credit-units from concentration courses (6 credit-units from IB courses and 6-credit units from MKT courses respectively). (For details of Pathway 1, please refer to the Entry Requirements.)
In addition to the 36 credit-units (or 24 credit-units for Pathway 1), students will need to complete additional courses required by the School after assessing their academic backgrounds, results in the admission tests, language proficiency and other relevant factors in order to facilitate effective learning of Master's degrees in business-related areas. The specific requirements will be stipulated in the offer letter.
Full-time and part-time students can normally complete the Master's programmes in 18 and 30 months respectively. The minimum study duration for full-time students of the Master's programmes is 1 year. The minimum study duration for part-time students of the Master's programmes is 2 years.
The courses in the programme will be taught through face-to-face mode. The programme will accept new students in the Autumn Term only.
The language of instruction for all courses of the programme is English.
In the era of globalisation, market opportunities and business operations are not restricted by national boundaries. B&A is committed to preparing students for challenges in the international business environment. In view of this, a Global Immersion Programme is designed to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become an empowered global citizen. The fees for the Global Immersion Programme will be HK$51,330^, which do not include air passage, food, accommodation and other incidental expenses. The tuition fees do NOT include the fees for the global immersion programme. The global immersion programme is compulsory for full-time students while optional for part-time students.
^ The fee is subject to annual review.
Applicants who are deemed to have fulfilled the entry requirements will be invited to attend an admission interview. The interview will be conducted via Zoom. Candidates may be asked to discuss current affairs and/or case analysis for the assessment of their capabilities, such as analytical skills, adaptability, interpersonal skills, presentation skills, and their ability to form logical arguments.
About Admission Procedures
About Programme
