Programme Structures and Content

Entry Requirements

Duration of Study

Modes and Features

Financial Assistance

Admission Information

Application

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Programme Structures and Content^

Year Three Courses (Full-time)

Term	Course Code	Course Title	No. of Credits
Autumn	HPM B306F	Cultural Heritage Management	5
Autumn	MKT B365F	Services Marketing	5
Spring	BUS B398F*	Work-based Learning Project	20
	HPM B309F	Theme Park Management	5
	TRM B313F	Customer Experience Management in Tourism and Hospitality	5
Summer	BUS B398F*	Work-based Learning Project	20

* Course carry-over from Spring Term

^Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Maintained by: Lee Shau Kee School of Business & Administration( ba@ouhk.edu.hk ) Modified Date: Aug 28, 2019