Bachelor of Business Administration with Honours in Marketing Management (through Pathway 1)

Programme Information for New Students

Note: Enrolled students who cannot find their course here should click on the above link “Programme Requirements”.

This pathway is not applicable to graduates of Associate of Business of the University. They should refer to the regular undergraduate programmes offered by the University.

Programme Description

This programme helps students to develop an interdisciplinary perspective on the management of business organisations and build specialised knowledge and skills in marketing practice. On completion of this degree, students will be equipped with the necessary skills to apply marketing techniques and concepts in the workplace, along with having acquired a wide range of management skills.

Programme Intended Learning Outcomes (PILOs)

Explain and critically review business theories and concepts to identify issues, analyse situations, and develop solutions for multi-faceted problems in organisational settings.
Critically evaluate issues and make informed judgements in view of the organisation's strategies as well as ethical considerations.
Reflect on new ways of thinking and make meaningful contributions as a leader and member in a team setting and communicate effectively.
Command knowledge of the practices and activities of key aspects of marketing.
Integrate and apply advanced analytical skills to address issues and make decisions related to marketing.
Assimilate and synthesise new knowledge in different aspects of marketing, apply it to solve problems related to marketing, and develop practical recommendations.

Programme Requirement

Programme-specific entry requirement:

A recognized Associate Degree or Higher Diploma in a business-related area (or its equivalent).

Students pursuing this programme must successfully complete at least 63 credit-units, of which at least 24 credit-units shall be at 3000-level and at least 24 credit-units shall be at 4000-level. Students are required to complete:

(a) 9 credit-units of University Core courses:

Course code		Course title	Credit-units	Level
UNI 1001ABW		University Core Values	2	1000-level
UNI 1011ABW		Social Responsibilities	1	1000-level
UNI 2001BEW		Effective Communication and Teamwork	3	2000-level
UNI 3001BEW	^	Entrepreneurial Mindset and Leadership for Sustainability	3	3000-level

(b) 27 credit-units from Core courses:

Course code		Course title	Credit-units	Level
BUS 3027BED		Creating Futures: Sustainable Enterprise and Innovation	9	3000-level
MGT 4002BED		Strategic Management	18	4000-level

(c) 27 credit-units of Marketing Concentration courses:

Course code		Course title	Credit-units	Level
MKT 3006BED		Understanding Customers	18	3000-level
MKT 4028BED		Marketing in Action	9	4000-level

^ New course, subject to final approval by the University for presentation but likely to be available.

For details of Professional Recognition, click here.

Choosing the first courses to get started

Students taking the Bachelor of Business Administration with Honours in Marketing Management programme through pathway 1 are recommended to begin their studies with MKT 3006BED Understanding Customers.

Enquiries

About Admission Procedures

Admissions & Enrolment Team (Distance Learning), Registry

About Programme

Lee Shau Kee School of Business and Administration