Dr. HO Amic Garfield

• Typography

• Emotion & Design

• Communication Design

• User Experience Design

• Design Education

Academic & Professional Experience

• Conference Chair & Editor of Springer Book Proceedings, Advances in Human Factors in Communication of Design: International Conference on Human Factors in Communication of Design (AHFE), Sep 2016 – Present

• Scientific Board, International Conference on Affective and Pleasurable Design (AHFE), Sep 2015 – Present

• Editorial Board, New Design Ideas (Journal), Nov 2017 – Present

• Reviewer, International Journal of Design Research, 2015 – Present

• Reviewer, She Ji: The Journal of Design, Economics, and Innovation, 2016 – Present

• Reviewer, International Journal of Food Design

Grant & Funding

• Principal Investigator, DNP Foundation for Cultural Promotion Research Grants for Academic Studies Relating to Graphic Design and Graphic Art, “Hong Kong Design Story: Study on the Development of Typography” (Reference no.: 2017A27), 2017-2019

• Principal Investigator, Competitive Research Funding Schemes – FDS project, “Guiding Emotion: Constructing New Approach for Design Studies”, Research Grants Council, (Reference no.: UGC/FDS16/E06/19), 2019-2021

Selected Publications

Journal Articles

• HO, A. G. (2017). Evaluation of affective warning pictorials in reducing risky security behaviours on the internet. New Design Ideas, 1(1), 71-77. [ERIH PLUS]

• HO, A. G. (2017). Emotion and typography: Identifying approaches in current typographic designs on effectiveness of eliciting emotion. The International Journal of Visual Design. 11(2), 37-44. https://doi.org/10.18848/2325-1581/CGP/v11i02/37-44. [Scopus] [EBSCO]

• HO, A. G. (2017). Enriching the user experience in social messaging: Emotion in communication design. Online Journal of Art and Design. 5(1), 77-90.

• HO, A. G. & CHAU, P. W. (2016). Understanding the capacity of emotion in decision-making for designers in design process management. The International Journal of Design Management and Professional Practice, 10(4), 13-24. https://doi.org/10.18848/2325-162X/CGP/v10i04/13-24. [Scopus] [EBSCO]

• HO, A. G. (2015). New way to optimise the design process from emotion perspectives. Procedia Manufacturing 3(2015), 2325-2332. https://doi.org/10.10 16/j.promfg.2015.07.379. [Scopus]

• HO, A. G. (2014). The new relationship between emotion and the design process for designers. Archives of Design Research, 27(2). 47-57. https://doi.org/10.15187/adr.2014.05.110.2.45 [Scopus] [KCI 한국학술지인용색인]

• HO, A. G. & SIU, K. W. M. (2012). Emotion design, emotional design, emotionalised design: A review on their relationships from a new perspective. The Design Journal, 15(1). 9-32. https://doi.org/10.2752/175630612X13192035508462. [A&HCI] [EBSCO] [Scopus]

• HO, A. G. & SIU, K. W. M. (2011). Explore the role of emotion in design: Empirical study to understand the perception on emotion design, emotional design, emotionalised design from the designers' perspectives. Design Principles and Practices: An International Journal, 5(3). 367-378. https://doi.org/10.18848/1833-1874/CGP/v05i03/38060. [Scopus] [EBSCO]

• HO, A. G. & SIU, K. W. M. (2010). Role of designers in the new perspective of design and emotion. Design Principles and Practices: An International Journal, 4(3). 15-24. https://doi.org/10.18848/1833-1874/CGP/v04i03/37884. [Scopus] [EBSCO]

Book Chapters

• HO, A. G. (forthcoming). Exploring Cultural Recognition: Enhancing Creativity in Interactive Communications. In Lam, S. K. S. (Ed.), Digital Media and Technologies: New Art Forms and New Media Spectacles. Singapore: Springer.

Refereed Conference Proceedings

• HO, A. G. (2020). Practical application of bullet point systems for constructing Information hierarchy. In Markopoulos, Evangelos, Goonetilleke, Ravindra S., Ho, A. G., Luximon, Yan. (Ed.) Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design. San Diego, USA: Springer.

• HO, A. G. (2020). The influence of emotional experience related to communication from typographic perspectives. In Markopoulos, Evangelos, Goonetilleke, Ravindra S., Ho, A. G., Luximon, Yan. (Eds.) Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design. San Diego, USA: Springer.

• Markopoulos, Evangelos, Goonetilleke, Ravindra S., Ho, A. G., Luximon, Yan. (Eds.). (2020). Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design. San Diego, USA: Springer.

• CHAU, P. W. & HO, A. G. (2020). The Influence of Multi-media Related to Creative Learning. In Karwowski, W., Ahram, T. & Nazir, S. (Eds.) Advances in Human Factors in Training, Education, and Learning Sciences: Proceeding of the AHFE 2020 6^th International Conference on Human Factors in Training, Education, and Learning Sciences. San Diego, USA: Springer.

• HO, A. G. (2020). Visual Information Systems Influencing Communication, Confidence, and Creativity in Visual Design Training. Proceedings of the HCI Korea 2020 (한국 HCI학술대회 2020). Gangwon-do 강원도, South Korea: The HCI Society of Korea.

• HO, A. G. (2019). Encoding from Visual Content Analysis in Cultural Design Research. Proceedings of the International Association of Societies of Design Research (IASDR) Conference 2019. Manchester, United Kingdom.

• HO, A. G. (2019). Bullet Points: Applying Emotional Symbols in Information Management. In A. G. Ho (Ed.) Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2019 3^rdInternational Conference on Human Factors in Communication of Design. Washington, D.C., USA: Springer.

• MAK, M. Y. & HO, A. G. (2019). The Advertising Effects of Typotecture: Associated Learning Factors and Emotions. In A. G. Ho (Ed.) Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2019 3^rdInternational Conference on Human Factors in Communication of Design. Washington, D.C., USA: Springer.

• FUNG, P. K. & HO, A. G. (2019). Study of How Television Commercials Affect Consumer Reactions with Visual Strategies. In A. G. Ho (Ed.) Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2019 3^rdInternational Conference on Human Factors in Communication of Design. Washington, D.C., USA: Springer.

• HO, A. G. & LAM, S. K. S. (2019). Emotions in Advertising: How Emotions Affect Creativity and Communication. In A. G. Ho (Ed.) Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2019 3^rdInternational Conference on Human Factors in Communication of Design. Washington, D.C., USA: Springer.

• HO, A. G. (Ed.). (2019). Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2019 3^rdInternational Conference on Human Factors in Communication of Design. Washington, D.C., USA: Springer.

• HO, A. G. (2018). Self-guidance Principles for junior designers in their problem-solving process. Proceedings of 21^st DMI: Academic Design Management Conference: Next Wave.London: Design Management Institute.

• HO, A. G. (Ed.). (2018). Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2018 2^ndInternational Conference on Human Factors in Communication of Design. Florida, USA: Springer.

• CHAU, P. W. & HO, A. G. (2018). New Principles of Visual Attention and Association Influenced by Mobile Devices. In A. G. Ho (Ed.) Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2018 2^ndInternational Conference on Human Factors in Communication of Design. Florida, USA: Springer.

• HO, A. G. (2018). Principles of Developing an Effective Environment for Affective and Pleasurable Design Team. In S. Fukuda (Ed.) Proceedings of the AHFE 2018 International Conference on Affective and Pleasurable Design. Florida, USA: Springer.

• HO, A. G. (2018). Designing an Emotional Pictorial for Social Media Security Awareness. In B. W. Seo, Y. Jang, J. Y. Yun, J. H. Lee, J. S. Lee, G. D Kim, H. Y. Lee (Eds.) Proceedings of the HCI Korea 2018 (한국 HCI학술대회 2018). Gangwon-do 강원도, South Korea: The HCI Society of Korea.

• HO, A. G. (2018). Embedding emotions in learning experience for interactive design. Proceedings of the 4^th International Conference for Design Education Researchers: LearnXDesign 2017. Ravensbourne, London: United Kingdom.

• HO, A. G. (2017). Measuring Emotion for Enhancing Interactive Communication. Proceedings of the 14^th International Conference of Asia Digital Art and Design Association (ADADA2017). Gwangju, South Korea: ADADA.

• HO, A. G. (2017). Analysis of emotion and cultural background on affective design process. In C. S. Shin & W. J. Chung (Eds.) Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design. Los Angeles, USA: Springer.

• HO, A. G. (Ed.). (2017). Advances in Human Factors in Communication of Design: Proceedings of the AHFE 2018 1^stInternational Conference on Human Factors in Communication of Design. Florida, Los Angeles, USA: Springer.

• HO, A. G. (2017). Humanistic teaching approaches in typographic communication design. In A. G. Ho (Ed.) Proceedings of the AHFE 2018 1^stInternational Conference on Human Factors in Communication of Design. Florida, Los Angeles, USA: Springer.

• HO, A. G. (2017). Explore the categories on different emotional branding experience for optimising the brand design process. In A. Marcus & W. T. Wang (Eds.) Proceedings of 6^th International Conference of Design, User Experience, and Usability: Designing Pleasurable Experiences 2017, Part II. Vancouver, Canada: Springer.

• HO, A. G. (2017). Investigating the application of field research in Chinese typographic design education. Proceedings of International Design Conference 2017 Karachi. Karachi: Pakistan.

• HO, A. G. (2017). Evaluation of Extracting Emotions for Information Retrieval in Communication Design Research. In H. Y. Lee, Y. Jang, J. M. Choi, J. S. Lee, B. S. Shin, N. C Park, J. T. Kim (Eds.), Proceedings of the HCI Korea 2017 (한국 HCI학술대회 2017). Gangwon-do 강원도, South Korea: The HCI Society of Korea.

• HO, A. G. (2016). Effect of emotions on design project management. Proceedings of the 20^th DMI: Academic Design Management Conference. Massachusetts, Boston: DMI: Design Management Institute.

• HO, A. G. (2016). Accessing the function of emotion in appreciated user experience design. In C. S. Shin & W. J. Chung (Eds.), Proceedings of the AHFE 2016 International Conference on Affective and Pleasurable Design. (pp. 401-409). Florida, USA: Springer.

• HO, A. G. (2016). Recognising the importance of visual elements in experience design for motivation. In H. S. Kim,  D. H. Shin, W. H. Lee, S. H. Jeon, N. C. Park, H, K, Jung & H. Y. Lee (Eds.) Proceedings of the HCI Korea 2016 (한국 HCI학술대회 2016). Gangwon-do 강원도, South Korea: The HCI Society of Korea.

• HO, A. G. (2016). Enacting action learning in art and design education to create emotional learning experience. Proceedings of the 2016 The International Conference on Humanities and Social Science [HSS2016] (pp.50-55). https://doi.org/10.2991/hss-26.2016.7 

• HO, A. G. (2015). Action learning with emotional component in typographic design. In Y. C. Chang, M. K. Ng, & D. S. Ma, (Eds.) Proceedings of International Design Conference of KSDS and ADADA with Cumulus, 2015 International Design Congress. Gwangju: Korea.

• HO, A. G. (2014). Exploring the role of emotion in the design cycle. In G. J. Yong & S. S. Choi (Eds.) Proceedings of the 5^th International Conference on AHFE. Advances in Affective and Pleasurable Design (pp. 245 – 355). Kraków. Poland: AHFE Conferences.

• HO, A. G. (2013). Exploring the influence of emotion on graphic design education: A case study in typographic design project. Proceedings of One Conference Seoul. Seoul. South Korea: The Asia Digital Art and Design Association, The Korean Society of Design Science and The Society of Design Convergence.

• HO, A. G. (2013). The new direction of typography from emotional perspectives. Proceedings of the 11th annual conference of Asia Digital Art and Design Association. Seoul. South Korea: Asia Digital Art and Design Association.

• HO, A. G. (2013). Typography today: Emotion recognition in typography. Proceedings of 5^th International Association of Societies of Design Research. Vol.1+2. (pp. 5573 – 5582). Tokyo. Japan: Japanese Society for the Science of Design (JSSD).

• HO, A. G. & CHAU, P. W. (2011). Explore emotion design in electronic media from the perspective of interactive communication. Proceedings of 2011 International Design Alliance Congress Education Conference. Taipei. Taiwan: Taiwan Design Centre.

• HO, A. G. (2010). Outcomes-based teaching and learning in design education: New approach to enhance students learning for better design outcomes. Proceedings of the Connected 2010 International Conference on Design Education 2010 [CD-ROM]. Sydney. Australia: University of New South Wales.

• HO, A. G. & SIU, K. W. M. (2009). Emotionalise design, emotional Design, emotion design: A new perspective to understand their relationships. Proceedings of International Association of Societies of Design Research. Seoul. Korea: Korean Society of Design Science. Retrieved from http://www.iasdr2009.or.kr/navigation/program_day4.html

Creative Works

Exhibition

Group Exhibition

• 2016 KSDS International Invitational Exhibition 2016 Fall, In the paper gallery of 두성종이, Seoul, KR

• 2017 KSDS International Invitational Exhibition 2017 Fall, In the paper gallery of 두성종이, Seoul, KR

Professional Projects

• Principal Investigator, Hong Kong Design Story: Hong Kong Typography,  funded by DNP Foundation for Cultural Promotion Research Grants, Hong Kong, April 2019.

Honours, Awards & Prizes

• Design Special Prize, KSDS International Invitational Exhibition, Korea, 2017

• Design Special Prize, KSDS International Invitational Exhibition, Korea, 2016

• Graduate Scholar Award, The Fourth International Conference on Design Principles and Practices, USA, 2010

• Young Design Talent award, InnoBrand 2007, Brand identity design, Hong Kong, 2007

• Bronze Award, International Logo Biennial Award, Brand identity design, China, 2006

Professional Community Services

• Executive Committee, Chartered Society of Designers (UK), 2016- present