This joint programme aims to produce graduates to be computing professionals with training in creative interactive content and innovative users experience design. The graduates should be competent software developers with expertise in user experience enhancement through creative content, animation, media production, and computational intelligence. They should have problem solving skills to apply their competencies in various domains.
Students admitted into the programme suite should have fundamental knowledge and skills in computing and programming, and should also have acquired sufficient language competence and general education knowledge in their Higher Diploma or Associate Degree programmes.
On successful completion of the BAHCIEF programme, students should be able to:
(a) Utilize computer programming for problems solving and software development;
(b) Demonstrate artistic creation proficiency in the application and production of creative content;
(c) Analyze problems critically and formulate solutions with techniques in computing and creative arts;
(d) Perform competently the work of a professional in computing and interactive entertainment;
(e) Apply software engineering processes for developing software solutions based on computing and interactive entertainment;
(f) Engage effectively in projects involving the integration of techniques in computing and the production of creative artworks.
Graduates are qualified to work as software developers or other entry-level roles with demand in front-end expertise as well as various roles in the interactive entertainment industry. The training received by the graduates would allow them to continuously develop their technical skills in selected areas. They would also acquire skills and knowledge of the business and industrial world beneficial for possible future promotion to a managerial or leadership position.
