Dr. HUNG Chor Kin Edward

PhD (PolyU), MSc (PolyU), BA (Simon Fraser University)

Biography

Dr. Hung is an Assistant Professor at the Department of Creative Arts, School of Arts and Social Sciences, Hong Kong Metropolitan University (HKMU). He teaches sound design, digital advertising, and new media. His research interests cover subconceptual design, computational creativity (Conceptual Recombination), ontology, and digital advertising. Before joining HKMU, Dr. Hung was an Assistant Professor at the Department of Journalism and Communication, Hong Kong Shue Yan University.

Teaching Areas & Research Interests

Digital Advertising
New Media
Sound & Music
Subconceptual Design

Academic & Professional Experience

Reviewer for Communication and Media in Asia Pacific (CMAP) in 2019
Reviewer for Mathematical Models in Engineering in 2018
Scientific advisory board member of the International Conference on Human Factors in Communication of Design (AHFE) since 2017
Reviewer for the Journal of Knowledge-Based Systems in 2011, 2012, 2013, 2017
Member of Composers and Authors Society of Hong Kong Ltd (CASH) since 1997

Grant & Funding

Author, Research and Staff Development Committee's Conference Grant, “An Investigation of Weak Ontology for New Media Studies”, Hong Kong Shue Yan University, 2017
Author, Conference Grant, “Tackling Design Fixation of Cultural Product Designers through Homeomorphism”, Technological and Higher Education Institute of Hong Kong, 2016.
Principal Investigator, EFNAK/TOTE Research Funds, “Interactive Game/Sound Environment Independent of Physical Controller: The Use of Body Movements for Game Play”, Ngee Ann Polytechnic (Singapore), SGD98,000, 2008-2010.

Selected Publications

Journal Articles

Hung, E. C. K. (in press). Revisiting Discursive Interface Analysis for the Study of Digital Advertising in Asia. Communication and Media in Asia Pacific (CMAP).
Hung, E. C. K. (2019). An Exploration of the Creative Work Ontology for the Ontology Aggregation of Social Media. Communication and Media in Asia Pacific (CMAP), 2(1), 37-50.
Hung, E. C. K., & Choy, C. S. T. (2013). Conceptual Recombination: A Method for Producing Exploratory and Transformational Creativity in Creative Works. Knowledge-Based Systems, 53, 1-12.

Refereed Conference Proceedings

Hung, E. C. K. (2019). An Investigation into the Power of Digital Media in Hong Kong. In International Conference on Applied Human Factors and Ergonomics (pp. 65-70). Springer, Cham.
Hung, E. C. K., Chan, A. Y. T., & Chan, R. C. Y. (2018). A Study of Rules, Structures, Features, and Biases in the New Media for Digital Advertising for the Development of New Media Ontology. In International Conference on Applied Human Factors and Ergonomics (pp. 88-92). Springer, Cham.
Hung, E. C. K. (2018). An Exploration of Domain-Dependent Design Theories for the Designing of Advertising Functions and Contents on New Media. In International Conference on Applied Human Factors and Ergonomics (pp. 83-87). Springer, Cham.
Hung, E. C. K., & Wong, S. K. (2018). A Study of Semiotics: An Investigation of the Use of Signs and Symbols to Provide Positive Shopping Experience in a Cashier-Less Store. In International Conference on Applied Human Factors and Ergonomics (pp. 116-120). Springer, Cham.
Hung, E. C. K. (2017). An Investigation of Weak Ontology for New Media Studies. In International Conference on Applied Human Factors and Ergonomics (pp. 126-131). Springer, Cham.
Hung, E. C. K. (2017). Towards a Generalization of New Media. In International Conference on Applied Human Factors and Ergonomics (pp. 89-94). Springer, Cham.
Hung, E. C. K. (2016). Tackling Design Fixation of Cultural Product Designers through Homeomorphism. In Advances in Affective and Pleasurable Design (pp. 491-498). Springer, Cham.

Creative Works

Creative Writing

孔楚堅 (Composer & Lyricist). (1999). First Love. On Fantasy [CD]. Hong Kong, HK: Avex Trax.
孔楚堅 (Composer), & 林夕 (Lyricist). (1999). 停不下來. On 我愛王菲 [CD]. Taiwan, TW: Warner/Chappell Music.

Professional Projects

Technical Director, Music Composer & Arranger, Sound Designer, Finger FormulaE (mobile game), Hong Kong Telecommunications (HKT) Limited, Hong Kong, May 2016 – Sep 2016.
Mixing Engineer, Chinese Independent Spirit through Its Lens (documentary), Ms Nancy Mei-yu Tong (Visiting Associate Professor at the Journalism and Media Studies Centre, The University of Hong Kong), Hong Kong, Oct 2004.

Professional Community Services

Composer & Lyricist, RTHK Mandarin Radio Channel AM621 Station Theme Song, 1998-2003

Dr. HUNG Chor Kin Edward

Dr. HUNG Chor Kin Edward

PhD (PolyU), MSc (PolyU), BA (Simon Fraser University)

Biography

Teaching Areas & Research Interests

Digital Advertising

New Media

Sound & Music

Subconceptual Design

Academic & Professional Experience

Reviewer for Communication and Media in Asia Pacific (CMAP) in 2019

Reviewer for Mathematical Models in Engineering in 2018

Scientific advisory board member of the International Conference on Human Factors in Communication of Design (AHFE) since 2017

Reviewer for the Journal of Knowledge-Based Systems in 2011, 2012, 2013, 2017

Member of Composers and Authors Society of Hong Kong Ltd (CASH) since 1997

Grant & Funding

Author, Research and Staff Development Committee's Conference Grant, “An Investigation of Weak Ontology for New Media Studies”, Hong Kong Shue Yan University, 2017

Author, Conference Grant, “Tackling Design Fixation of Cultural Product Designers through Homeomorphism”, Technological and Higher Education Institute of Hong Kong, 2016.

Principal Investigator, EFNAK/TOTE Research Funds, “Interactive Game/Sound Environment Independent of Physical Controller: The Use of Body Movements for Game Play”, Ngee Ann Polytechnic (Singapore), SGD98,000, 2008-2010.

Selected Publications

Journal Articles

Hung, E. C. K. (in press). Revisiting Discursive Interface Analysis for the Study of Digital Advertising in Asia. Communication and Media in Asia Pacific (CMAP).

Hung, E. C. K. (2019). An Exploration of the Creative Work Ontology for the Ontology Aggregation of Social Media. Communication and Media in Asia Pacific (CMAP), 2(1), 37-50.

Hung, E. C. K., & Choy, C. S. T. (2013). Conceptual Recombination: A Method for Producing Exploratory and Transformational Creativity in Creative Works. Knowledge-Based Systems, 53, 1-12.

Refereed Conference Proceedings

Hung, E. C. K. (2019). An Investigation into the Power of Digital Media in Hong Kong. In International Conference on Applied Human Factors and Ergonomics (pp. 65-70). Springer, Cham.

Hung, E. C. K., Chan, A. Y. T., & Chan, R. C. Y. (2018). A Study of Rules, Structures, Features, and Biases in the New Media for Digital Advertising for the Development of New Media Ontology. In International Conference on Applied Human Factors and Ergonomics (pp. 88-92). Springer, Cham.

Hung, E. C. K. (2018). An Exploration of Domain-Dependent Design Theories for the Designing of Advertising Functions and Contents on New Media. In International Conference on Applied Human Factors and Ergonomics (pp. 83-87). Springer, Cham.

Hung, E. C. K., & Wong, S. K. (2018). A Study of Semiotics: An Investigation of the Use of Signs and Symbols to Provide Positive Shopping Experience in a Cashier-Less Store. In International Conference on Applied Human Factors and Ergonomics (pp. 116-120). Springer, Cham.

Hung, E. C. K. (2017). An Investigation of Weak Ontology for New Media Studies. In International Conference on Applied Human Factors and Ergonomics (pp. 126-131). Springer, Cham.

Hung, E. C. K. (2017). Towards a Generalization of New Media. In International Conference on Applied Human Factors and Ergonomics (pp. 89-94). Springer, Cham.

Hung, E. C. K. (2016). Tackling Design Fixation of Cultural Product Designers through Homeomorphism. In Advances in Affective and Pleasurable Design (pp. 491-498). Springer, Cham.

Creative Works

Creative Writing

孔楚堅 (Composer & Lyricist). (1999). First Love. On Fantasy [CD]. Hong Kong, HK: Avex Trax.

孔楚堅 (Composer), & 林夕 (Lyricist). (1999). 停不下來. On 我愛王菲 [CD]. Taiwan, TW: Warner/Chappell Music.

Professional Projects

Technical Director, Music Composer & Arranger, Sound Designer, Finger FormulaE (mobile game), Hong Kong Telecommunications (HKT) Limited, Hong Kong, May 2016 – Sep 2016.

Mixing Engineer, Chinese Independent Spirit through Its Lens (documentary), Ms Nancy Mei-yu Tong (Visiting Associate Professor at the Journalism and Media Studies Centre, The University of Hong Kong), Hong Kong, Oct 2004.

Professional Community Services

Composer & Lyricist, RTHK Mandarin Radio Channel AM621 Station Theme Song, 1998-2003