Undergraduate Programmes - Department of Creative Arts

BA (Hons) in Computing and Interactive Entertainment

Bachelors degree, full time, 2-year curriculum, top-up programmes

The 2-year fulltime-mode Bachelor of Arts with Honours in Computing and Interactive Entertainment (BAHCIEF) programme is jointly offered by the Computing Programme Team of the School of Science and Technology and the Creative Arts Team of the School of Arts and Social Sciences. It aims to produce graduates to be computing professionals with training in creative interactive content and innovative users experience design.

BA (Hons) in Creative Advertising and Media Design

4-year curriculum, Bachelors degree, full time, senior year entry

The programme aims at providing students with a critical framework to cope with the ever-developing media and endless new possibilities in modern advertising design. Through four years of study, students will acquire knowledge and technical skills in different aspects of media production, which will pave their way to becoming producers and project managers in the industry.

BA (Hons) in Creative Writing and Film Arts

4-year curriculum, Bachelors degree, full time, senior year entry, SSSPD programme

The “Bachelor of Arts with Honours in Creative Writing and Film Arts” is a programme focusing on training creative talents for Hong Kong's cultural industries, especially in filmmaking, advertising, creative writing and publishing. Students will learn various aspects of the creative industries and related practices. Courses offered include creative/literary writing, screenwriting, film history, film studies, film production, publication, advertising, broadcasting, radio play and drama.

BA (Hons) in New Music and Interactive Entertainment

4-year curriculum, Bachelors degree, full time, senior year entry, Government-funded programme

The Bachelor of Arts with Honours in New Music and Interactive Entertainment (BAHNMIEJ) programme aims to provide students with in-depth education and professional training in New Music and Interactive Entertainment, proficiency in using various technologies to integrate, design, and create generative visual and motion arts, and intelligent sound and music.

BFA (Hons) in Animation and Visual Effects

4-year curriculum, Bachelors degree, full time, senior year entry, SSSPD programme

This is a 4-year programme offered by the School of Arts and Social Sciences. In this programme, students will learn and apply the arts and crafts of animation, motion graphics and digital visual effects with a view to preparing themselves for advanced work in animation and other related fields. Facilities include a drawing studio, two new animation computer laboratories and one animation studio.

BFA (Hons) in Imaging Design and Digital Art

4-year curriculum, Bachelors degree, full time, senior year entry, SSSPD programme

The IDDA programme aims to provide an articulated ground for imaging design and digital art with visual exploration. Students will gain in-depth knowledge and skills with conceptual frameworks in professional practices. They will be nurtured in an environment that opens to new ideas and creative possibilities. These provide graduates with competency in shaping the fast-changing nature of digital art within the contemporary context of imaging design.