Bachelor of Arts with Honours in Creative Advertising and Media Design
The programme aims to provide students with an in-depth education and training in strategic communication, creative development, digital media design, production techniques, copywriting and campaign planning. Taught by scholars and experts of media and advertising field, students build academic foundation and acquire the latest knowledge and technical skills of digital advertising and media industries. Facilities include a photography studio, a digital darkroom, a film/TV production studio, a film editing laboratory, an animation studio, a sound recording studio, a surround sound mixing studio and an art studio.
With a Bachelor of Arts in Creative Advertising and Media Design degree, students are well suited for a wide range of careers in the creative media and advertising industries such as art directors, account managers, copywriters, digital strategists, media planners, designers, producers, communication managers and event planners. Opportunities for postgraduate studies are available in Hong Kong and abroad.