Staff profile

Dr. Chen Yi-Fan Yvonne 陳羿帆博士

D.HTM Hong Kong Polytechnic University, MSc Manchester Metropolitan University, PgD César Ritz
Certified Everything DiSC Trainer, Train the Trainer

Associate Director
Li Ka Shing School of Professional and Continuing Education

HKMU Scholars

Biography

Dr. Yvonne Chen is the Associate Director of the Li Ka Shing School of Professional and Continuing Education (LiPACE). In this role, Dr. Chen oversees the Division of Business, Hospitality, and Culture, and chairs the Student Learning Experience Committee, where she promotes and implements the concept of "Total Learning Experience" at LiPACE. Beyond her administrative duties, she conducts research in hotel management and education, and serves on various university-level committees, including the Industry Partnership and Student Development Committee, the Quality Enhancement Measures Committee, and the Student Financial Awards Committee.

Dr. Chen studied International Hospitality Management in Switzerland and earned her Doctor of Hotel and Tourism Management (D.HTM) from the Hong Kong Polytechnic University. She has extensive experience in both the hotel industry and the education sector, with a diverse background in higher education, continuing education, and corporate training. Prior to joining LiPACE, Dr. Chen was an Assistant Professor at the Macao University of Tourism, which is ranked #1 in Macao, #3 in Asia, and #12 in the world according to the QS World University Rankings by Subject 2024. In this role, she not only taught and managed the hotel management programme but also supervised undergraduate and master's students in their thesis work. Additionally, as a panel member of the Quality Tourism Services Accreditation Scheme (QTSAS), Dr. Chen regularly engaged with government officials from the Macao Tourism Office and representatives from the hotel, food and beverage, travel agency, and retail sectors to discuss quality enhancement initiatives.

In the realm of programme development and corporate/vocational training design and delivery, Dr. Chen has collaborated with industry partners and hotel department heads to create and develop numerous academic programmes and training courses. She spent four years at the corporate office of Galaxy Entertainment Group, a mega-sized integrated resort complex in Macao that includes three fully-owned luxury hotels, casinos, Michelin-starred restaurants, a shopping mall, and a convention center. Within the Organization Development and Training Department, Dr. Chen managed a comprehensive range of learning and development functions, including performance improvement analysis, instructional design, training delivery, and learning impact evaluation. She also specializes in leadership and talent development.

Teaching Areas & Research Interests

Strategic management
Crisis management
Service quality management
Hotel operations and management

Academic & Professional Experience

Assistant Professor, Macao University of Tourism, Macau (2019-2022)
Manager, Leadership & Talent Development (Corporate Office), Galaxy Entertainment Group, Macau (2017-2019)
Manager, Instructional Design (Corporate Office), Galaxy Entertainment Group, Macau (2015-2016)
Programme Manager, OUHK LiPACE, Hong Kong (2011-2015)
Programme Officer, OUHK LiPACE, Hong Kong (2008-2011)

Selected Publications

Journal Articles

Wan, F. Z., Li, Z., Chen, Y. F., & Lei, C. F. (2025). Charting the course in the digital transformation: Navigating the intersection of the hospitality industry and education. Journal of Hospitality and Tourism Education, 1–14, DOI: 10.1080/10963758.2024.2433067
Li, Z., Chan, C., Chen, Y. F., Chan, W. W. H., & Im, U. L. (2023). Millennials' hotel restaurant visit intention: An analysis of key online opinion leaders' digital marketing content. Journal of Quality Assurance in Hospitality & Tourism, DOI: 10.1080/1528008X.2023.2219467.
Chen, Y. F., Ren, L. P., Yan, K. K., & Law, R. (2022). Fighting to lose less when closure is not an option: Three-R strategies of fine-dining restaurants during the COVID-19 pandemic. Tourism Recreation Research, DOI: 10.1080/02508281.2022.2133813.
Chen, Y. F., Law, R., & Yan, K. K. (2021). Negative eWOM management: How do hotels turn challenges into opportunities? Journal of Quality Assurance in Hospitality & Tourism, DOI: 10.1080/1528008X.2021.1911729.
Chen, Y. F., Law, R., & Yan, K. K. (2016). Managing negative electronic word of mouth (eWOM) from the perspective of luxury hotel managers. e-Review of Tourism Research. 7.
Chen, Y. F., & Law, R. (2016). A review of research on electronic word-of-mouth in hospitality and tourism management. International Journal of Hospitality and Tourism Administration, 17(4), 347–372, DOI: 10.1080/15256480.2016.1226150.
Chen, Y. F., Li, M. Y., Chau, H. W., & Chan, T. Y. (2023). Three-I initiative: Integration of intercultural learning in tourism and hospitality education. In the Hospitality and Tourism Education Symposium, 234 November 2023. Conference Proceedings.
Chen, Y. F., Yeung, P. K., Im, U. L., & Yan, K. K. (2023). Hotel staycation: A fantasy of travelling during the covid-19 pandemic. In the 5th International Tourism and Retail Service Management Conference, 19–20 October 2023. Conference Proceedings.
Im, U. L., Chen, Y. F., & Yan, K. K. (2023). Crisis survival strategy: How hotel restaurants optimize operations during the covid-19 pandemic. In the 5th International Tourism and Retail Service Management Conference, 19–20 October 2023. Conference Proceedings.
Lo, S. H., Chen, Y. F., Yan, K. K. (2022). Hotel staycation during the Covid-19 pandemic: An extraordinary experience in the ordinary life. In the 4th International Tourism and Retail Service Management Conference, 19–20 October 2022. Conference Proceedings.
Chen, Y. F., Lam, W. K., & Yan, K. K. (2022). Strategic response of luxury hotels during the pandemic. In the 5th Global Tourism and Hospitality Conference, 12–14 June 2022, Hong Kong SAR, China. Conference Proceedings.
Guan, J., Ren, L., Li, Z., & Chen, Y. F. (2021). I like your products, but can I use another payment method? Exploring visitor experience with payment methods in the GBA. In the 3rd International Tourism and Retail Service Management Conference, 12–13 October 2021. Conference Proceedings.
Chen, Y. F., Law, R., & Yan, K. K. (2020). Management response to restore online company image. In the 18th APacCHRIE Conference 2020, 27–28 October 2020, Hong Kong SAR, China. Conference Proceedings.
Chen, Y. F., Yan, K. K., & Law, R. (2017). Strategies in handling negative eWOM: The case of luxury hotels in Hong Kong. In the 3rd Global Tourism and Hospitality Conference, 5–7 June 2017, Hong Kong SAR, China. Conference Proceedings: ISBN: 9789628505999.
Yan, K. K., Chen, Y. F., & Law, R. (2017). Quality of culinary education in Hong Kong. In the 3rd Global Tourism and Hospitality Conference, 5–7 June 2017, Hong Kong SAR, China. Conference Proceedings: ISBN: 9789628505999.
Ahn, M., Ho, G., Chen, Y., & Chon, K. (2013). Creating a framework for the Asian paradigm of hospitality management. In the 11th APacCHRIE Conference 2013, 21–24 May 2013, Macau SAR, China. Conference Proceedings: ISBN 978-99965-1-047-2.

Selected Professional & Community Services

Panel Member of Quality Tourism Services Accreditation Scheme, Macao Government Tourism Office (2021-2022)
External Examiner of Higher Diploma of Hospitality Management, Caritas Bianchi College of Careers, Hong Kong (2022-2022)
External Examiner of Higher Diploma of Tourism Management (Stream of Airline Services, Hospitality, Tourism and Event Management), Hong Kong College of Technology, Hong Kong (2020-2021)
External Reviewer, Community College of City University/ UWO College Hong Kong, Hong Kong (2020-2021)
Panelist of Building Successful Careers in the Greater Bay Area, in the 7th Macau International Travel Expo, April 26-28 2019
External Advisor of Programmes in Recreation, Leisure, Tourism & Hospitality, Caritas Institute of Community Education, Hong Kong (2015-2017)
Ad hoc reviewers of international journals in hospitality and tourism, such as: International Journal of Hospitality Management, Asia Pacific Journal of Tourism Research, and Journal of Quality Assurance in Hospitality and Tourism

Modified Date: 09 Mar, 2025
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