Factors affecting the media literacy of young students

He Xuan
Peking University
Beijing, China

The objective of this paper is to discuss the current situation and differences in media literacy and explore the factors that affect the core competence of media literacy among young Chinese students. The sample for this study included 534 young people aged between 12 to 18. Principal components analysis revealed a five-factor structure that corresponded closely to the underlying conceptual model. Based on these findings, the researchers made a number of recommendations. This scale may be valuable for the measurement of factors affecting media literacy.