Programme:
Bachelor of Arts with Honours in Creative Writing and Film Arts

Awardee:
Joey Cheung Wing-tung

Award:
Outstanding Award

Project:
“WINGIT — Simplicity Leads to Ultimate Sustainability”

Competition:
BEST with LESS Hong Kong Tertiary Sustainable Packaging (F&B Industry) Design Competition

Organiser:
Maxim’s Group

Details:
Creative writing and film arts student Joey Cheung Wing-tung teamed up with a student from another institution to participate in the BEST with LESS Hong Kong Tertiary Sustainable Packaging (F&B Industry) Design Competition. They won the Outstanding Award with their eco-friendly design proposal “WINGIT — Simplicity Leads to Ultimate Sustainability” for containers and packaging.

Caterers often have to provide multiple containers for customers buying takeaway set meals, especially for soup. This causes excess waste and is inconvenient for customers. Therefore, Joey and her teammate proposed an integrated and modular design that uses biodegradable bagasse to produce combined takeaway boxes and soup-noodle separators. The combined takeaway boxes feature flexible compartments that can be added or removed according to need, such as when sauces and sides are included. The soup-noodle separators are two-tier boxes with a separator in between that can be ripped away with chopsticks, allowing the easy mixing of soup and noodles. The proposed solution not only reduces excess packaging but also lowers packaging costs.

The BEST with LESS Hong Kong Tertiary Sustainable Packaging (F&B Industry) Design Competition was organised by Maxim's Group to collect eco-friendly design proposals for containers and packaging from students at tertiary institutions. It was a response to the Government's policy of regulating disposable plastic tableware and other plastic products as a commitment to achieving carbon neutrality by 2050. Outstanding proposals will have the chance to be adopted as packaging products by brands under Maxim’s Group.